An EconoTimes perspective

Paul Harrigan

Associate Professor of Marketing, University of Western Australia

Associate Professor of Marketing, University of Western Australia CAREER UWA 2012 - current IESEG School of Management (adjunct) 2011 - current University of Southampton 2008 - 2012 PhD from Ulster University 2008 RESEARCH My research expertise is in digital marketing, specifically social media marketing. I have published my research in over 40 international journal articles and books, and presented it at over 30 international conferences. I have secured over $450,000 in research funding. I supervise 7 doctoral students, and have had 4 completions. TEACHING My teaching focus is on digital marketing, where I have delivered and coordinated undergraduate, postgraduate, and executive courses. At UWA, I teach Introduction to Marketing (UG 1600 students), Digital Marketing (PG 120), Big Data in Marketing (PG 50), and Strategic Social Media (MBA 15). At IESEG, I teach five Masters courses in Digital Marketing and CRM. SERVICE At UWA, I am a member of the Academic Board, and am Acting Head of the Marketing Department. More broadly, I am a member of the ANZMAC executive committee, serving as Vice President and responsible for their digital marketing. I am an Associate Editor at the Journal of Marketing Management, and on the editorial board of the Journal of Interactive Advertising. I have also been a PhD examiner for a range of Australian, New Zealand, and European universities. I consult with industry on social media marketing, and engage regularly with the ABC on issues around digital marketing.