An EconoTimes perspective
Carol Zhang
Assistant Professor in Tourism Marketing and Management, University of Nottingham
Assistant Professor in Tourism Marketing and Management, University of Nottingham Carol is Assistant Professor in Tourism Marketing at Nottingham University Business School. Prior to this post, I was Senior Lecturer in Marketing at Portsmouth Business School and was Teaching Assistant at University of Surrey. My research is primarily focused on social-political changes, with interests in examining how those changes impacts on social and self-identities in the context of international tourism. My specific research interests are: * National/social identity and tourism marketing * Social-political aspect of tourism * Culture tourism marketing and management * Confucianism and tourism in China * Cultural festivals and events * Tourists behaviour * Impacts of social categorisation: e.g., gender identity, minorities etc… * Research methodology and epistemology I am a dedicated and enthusiastic researcher, constantly pursuing high quality research. I have published in journal such as Annals of Tourism Research, Tourism Management and International Journal of Hospitality Management. I have applied different research methodological approaches into my research, including critical discourse analysis, semiotic analysis, hermeneutic phenomenology, mixed method and survey design. I have delivered many talks in international conferences. I am a passionate teacher, having taught research methods, consumer behaviour and tourism management classes at both undergraduate and postgraduate level. Prior to joining Higher Education, I worked at different tourism and hospitality companies in Macau, the Netherlands and West Samoa. For me, tourism is not only my research interests but also my passion. I am always looking for curious and dedicated researchers to work with. I welcome passionate and dedicated PhD students to work with. I am excited about partnering with organisations to explore the application of my research.
