An EconoTimes perspective

John Paul Basewe Kosiba

Lecturer, Marketing, University of Professional Studies Accra

Lecturer, Marketing, University of Professional Studies Accra Kosiba is a faculty member in marketing at the University of Professional Studies, Accra (Ghana). His research focuses on branding, consumer behaviour, internet communication, and business ethics in sub-Saharan Africa. In the field of academia, he has taught management and research-based courses.