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Shaun Borstrock

Associate Dean of School, Design, Business and Innovation, Head of Creative Ideas, HertsPropeller, The Digital Hack Lab and In Pursuit of Luxury, University of Hertfordshire
Shaun is Associate Dean; Business, Innovation and Projects and is Head of the Digital Hack Lab, In Pursuit of Luxury and Creative Ideas in the School of Creative Arts. He is interested in design-led innovation where design comes first—not as a service to fulfill a business strategy but as a visionary path where design is considered to be an intrinsic part of decision making. This invites a new kind of multi and trans-disciplinary collaboration from around the world. He also works as an independent consultant to luxury brands and associations around the globe. They have included Unity PR, Ford, Finpro, The Cape Town Fashion Council, Ford, Thomas Pink, Fortnum and Mason, Dolce Gabbana and Gucci. He is a regular Keynote speaker at events around the world as an authority on luxury branding and fashion, consumerism and brand strategies.

Shaun’s research evaluates notions of luxury that seem far removed from today's world of excessive consumption. He explores how technology is changing the perception of the hand made in the context of how luxury brands have grown as a result of being able to supply historically hand-crafted products en-masse through technological innovation. His practice, in collaboration with Professor Mark Bloomfield, includes the development of Modeclix, the world’s first fully customizable 3D printed textile. Modeclix has been nominated for a numerous international 3D print awards.

Luxury goods: why elite brands are weathering the pandemic better than high street retailers

Nov 04, 2020 00:14 am UTC| Business

Clothes shops are among the worst hit retailers from the coronavirus pandemic. Sales in the UK are still well down on pre-March levels. Big players such as HM and Gap are closing stores, and jobs are being lost....

Economy

Trump Escalates Greenland Rhetoric, Citing Russia Threat and Pressure on Denmark

U.S. President Donald Trump intensified tensions with Europe on Sunday after claiming that Denmark has failed to counter what he described as a growing Russian threat to Greenland, adding that the United States would move...

Asian Currencies Steady as China Growth Lifts Yuan Amid U.S. Tariff Concerns

Most Asian currencies traded largely unchanged on Monday as markets adopted a cautious, risk-off stance following renewed U.S. tariff threats against Europe, even as slightly stronger-than-expected economic data from China...

Asian Stock Markets Slide as Trump’s Greenland Tariff Threat Shakes Global Sentiment

Asian stock markets mostly declined on Monday as renewed trade tariff threats from U.S. President Donald Trump reignited global risk aversion. Investor sentiment weakened after Trump announced potential tariffs of up to...

China Economic Growth Slows in Q4 as Domestic Demand Weakens Despite Meeting 2025 Target

Chinas economic growth slowed to a three-year low in the fourth quarter, highlighting mounting pressure on the worlds second-largest economy as weak domestic demand, a prolonged property downturn, and structural imbalances...

Oil Prices Steady in Asia as Iran Supply Fears Ease and Trump Tariff Threats Weigh

Oil prices were largely steady during Asian trading on Monday, reflecting a cautious market mood after significant volatility last week driven by geopolitical and trade-related developments. Brent crude futures for March...

Politics

Trump Criticizes NYSE Texas Expansion, Calls Dallas Exchange a Blow to New York

U.S. President Donald Trump has sharply criticized the establishment of a Dallas-based stock exchange branded as a New York Stock Exchange, calling the move unbelievably bad for New York and warning that it represents a...

CBS News to Air Delayed 60 Minutes Report on El Salvador’s CECOT Mega-Prison

CBS News is set to air a previously postponed 60 Minutes investigation on Sunday night, focusing on El Salvadors controversial CECOT mega-prison and the treatment of migrants deported from the United States. The report,...

Vietnam Communist Party Congress to Shape Leadership and Economic Strategy

Hundreds of delegates from Vietnams ruling Communist Party are gathering in Hanoi under tight security for a pivotal week-long congress that will determine the countrys top leadership and set economic and security...

Iran Warns of Harsh Response to Possible U.S. Strike Amid Deadly Nationwide Protests

Irans president has warned that any U.S. military strike against the country would trigger a harsh and regrettable response, as Iran faces mounting international scrutiny over its deadliest wave of protests in decades. The...

Japan Snap Election Fuels Debate Over Consumption Tax Cut Amid Rising Living Costs

Japans expected snap general election is intensifying debate over a possible cut to the consumption tax, as both ruling and opposition parties signal support for easing the burden on households facing rising living costs....

Science

NASA and SpaceX Target Crew-11 Undocking From ISS Amid Medical Concern

NASA has confirmed that the agency, in coordination with SpaceX, is targeting no earlier than 5 p.m. Eastern Time (2200 GMT) on Wednesday, January 14, for the undocking of the SpaceX Crew-11 mission from the International...

Neuralink Plans High-Volume Brain Implant Production and Fully Automated Surgery by 2026

Elon Musks brain-computer interface company Neuralink is preparing for a major expansion, announcing plans to begin high-volume production of its brain implant devices and transition to a fully automated surgical procedure...

Jared Isaacman Confirmed as NASA Administrator, Becomes 15th Leader of U.S. Space Agency

The U.S. Senate has officially confirmed billionaire private astronaut Jared Isaacman as the new NASA administrator, making him the 15th leader in the agencys history. The confirmation, which took place on Wednesday, marks...

Senate Sets December 8 Vote on Trump’s NASA Nominee Jared Isaacman

The U.S. Senate Commerce Committee announced it will vote on December 8 on President Donald Trumps renewed nomination of private astronaut and tech entrepreneur Jared Isaacman to lead NASA. Isaacman, known for his...

NASA Cuts Boeing Starliner Missions as SpaceX Pulls Ahead

NASA has significantly scaled back Boeings Starliner program after years of technical issues and delays, announcing that the next Starliner mission to the International Space Station (ISS) will fly without astronauts. The...

Technology

Micron to Buy Powerchip Fab for $1.8 Billion, Shares Surge Nearly 10%

Shares of Taiwans Powerchip Semiconductor Manufacturing Corp jumped nearly 10% on Monday following news that U.S. memory chip giant Micron Technology plans to acquire one of Powerchips fabrication facilities in Taiwan,...

Tesla Revives Dojo Supercomputer Project With AI5 Chip at the Core

Tesla Inc (NASDAQ: TSLA) is set to restart development of its next-generation supercomputer, Dojo3, marking a renewed push into artificial intelligence infrastructure. Tesla CEO Elon Musk confirmed on Sunday that work on...

South Korea Seeks Favorable U.S. Tariff Terms on Memory Chip Imports

South Korea is moving to secure favorable treatment from the United States on tariffs affecting memory chip imports, following recent trade actions announced by the U.S. government. A spokesperson from South Koreas...

South Korea Sees Limited Impact From New U.S. Tariffs on Advanced AI Chips

South Koreas trade minister said a newly announced U.S. tariff on certain advanced computing chips is expected to have only a limited short-term impact on South Korean companies, while cautioning that future measures could...

Elon Musk Seeks $134 Billion in Lawsuit Against OpenAI and Microsoft Over Alleged Wrongful Gains

Elon Musk has escalated his legal battle against OpenAI and Microsoft, seeking up to $134 billion in damages over what he claims are wrongful gains stemming from his early involvement in the artificial intelligence...

Digital Currency

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Law