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Tamsin McLaren

Lecturer in Marketing, University of Bath
My research interests lie in the evolving retail environment, fashion systems and consumer behaviour.

I am interested in exploring qualitative approaches regarding the consumer decision making process, and how traditional retail formats are converging with wholesale, editorial and digital marketing.

I draw on 27 years of fashion industry experience to teach across a wide variety of marketing and business management topics. I enjoy using my industry experience to contextualise theory, having worked at every market level across all retail channels in the U.K., and internationally across multi-product categories.

I am a member of the Bath Retailing and Contemporary Consumerism Lab-a knowledge hub focusing on retailing and contemporary consumer issues.

Birkenstock goes public: how an 'ugly' orthopaedic shoe company created a brand worth billions

Oct 12, 2023 07:28 am UTC| Business

Asked to choose between a brown Birkenstock and a pink stiletto, most people would be able to make a fairly quick decision. In this years Barbie movie, Weird Barbie challenges Stereotypical Barbie to make this very choice....

How retail giants could thrive on the post-pandemic high street

Mar 18, 2021 14:43 pm UTC| Business

Even before COVID-19, the British high street was undergoing slow and painful decline. Independent shops were struggling, department stores were fighting for survival, and well known chains were scrapping over market...

Economy

Dollar Holds Near Two-Week High as Fed Hawkish Shift Lifts Yields, Yen Near Intervention Zone

The U.S. dollar remained close to its strongest level in more than two weeks on Thursday, supported by a hawkish shift from Federal Reserve policymakers that pushed Treasury yields to a one-month high. Currency markets are...

US Stock Futures Mixed as Fed Holds Rates, Oil Prices Surge, and Big Tech Earnings Drive Market Moves

U.S. stock index futures traded mixed on Wednesday evening as investors reacted to the Federal Reserves latest policy decision, rising oil prices, and a fresh round of earnings from major technology companies. Market...

China Factory Activity Extends Growth in April Despite Global Pressures

Chinas manufacturing sector continued to expand for a second consecutive month in April, signaling resilience in the worlds second-largest economy despite ongoing global uncertainties. According to official data from the...

AI Stocks Rally in Asia as Oil Surge and Hawkish Central Banks Shake Global Markets

Asian markets showed resilience on Thursday as AI-related stocks climbed following strong earnings from major U.S. tech firms, even as rising oil prices and tightening monetary policy pressured global bonds and currencies....

China Manufacturing PMI Beats Forecasts in April Amid Weak Domestic Demand

Chinas manufacturing sector showed modest growth in April, surpassing expectations, but broader economic momentum remained uneven due to weak domestic demand and slowing non-manufacturing activity. According to data...

Politics

US House Advances $70 Billion Immigration Enforcement Budget Plan

The U.S. House of Representatives has approved a three-year budget framework that could unlock an additional $70 billion for immigration enforcement, marking a significant step in shaping future border security policies....

Trump to Receive Briefing on Potential U.S. Military Action Against Iran

U.S. President Donald Trump is expected to receive a high-level security briefing on Thursday regarding new military options targeting Iran, according to a report by Axios citing unnamed sources. The briefing will be led...

Taiwan Independence Explained: History, Status, and Rising China Tensions

Taiwan independence remains a highly debated issue in global politics, especially as tensions between China and the United States continue to shape international relations. The topic is expected to feature prominently in...

Taiwan Activates Backup Communications After Undersea Cable Break on Dongyin Island

Taiwan has activated emergency backup communications for Dongyin, its northernmost and strategically important island, after an undersea cable was damaged due to shifting shipwreck debris caused by severe weather. The...

US-China Talks Put Taiwan at Center of Rising Geopolitical Tensions

A high-stakes diplomatic meeting between the United States and China is drawing global attention, with Taiwan emerging as a central issue that could reshape regional stability. As U.S. President Donald Trump prepares for a...

Science

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

NASA Artemis II: First Crewed Moon Mission Since Apollo Takes Four Astronauts on 10-Day Lunar Journey

NASAs Artemis II mission launched Wednesday, marking humanitys return to crewed lunar exploration for the first time since the Apollo era. Carrying four astronauts aboard the Orion spacecraft, this historic 10-day mission...

NASA's Artemis II Mission: First Crewed Lunar Journey Since Apollo

NASA's Artemis II Crew Arrives in Florida for Historic Moon Mission

The four astronauts chosen for NASAs Artemis II mission have touched down at Kennedy Space Center in Florida, marking the beginning of final launch preparations for the first crewed lunar journey in over 50 years. NASA...

SpaceX Pivots Toward Moon City as Musk Reframes Long-Term Space Vision

SpaceX CEO Elon Musk has revealed a significant shift in the companys near-term space exploration strategy, announcing that SpaceX is now prioritizing the development of a self-growing city on the Moon rather than focusing...

Technology

Meta Raises 2026 Capex Outlook Amid AI Spending Surge, Shares Drop After Earnings

Meta Platforms has increased its full-year capital expenditure guidance for 2026, signaling continued aggressive investment in artificial intelligence infrastructure despite rising costs and market concerns. The company...

Amazon Stock Dips Despite Record Earnings as AI Infrastructure Spending Surges

Amazon (AMZN) shares slipped 2.6% in after-hours trading on Wednesday, even after the company delivered record-breaking quarterly earnings that exceeded Wall Street expectations. The decline reflects investor concerns over...

Alphabet Earnings Surge on AI Growth, Cloud Revenue, and Strong Search Performance

Alphabet Inc. delivered an impressive first-quarter performance, surpassing Wall Street expectations with strong growth driven by its Cloud division and core Search business. The tech giant reported adjusted earnings per...

Qualcomm Stock Surges Despite Weak Guidance After Q2 2026 Earnings Beat

Qualcomm Inc. (NASDAQ: QCOM) shares climbed sharply on Wednesday, closing up 9% after a volatile trading session triggered by its fiscal second-quarter 2026 earnings report and softer-than-expected forward guidance. The...

Microsoft Azure Growth Forecast Beats Expectations Amid Rising AI Competition

Microsoft has projected stronger-than-expected growth for its Azure cloud business, signaling continued momentum in the competitive cloud computing and artificial intelligence market. The company announced it expects Azure...