I am a Professor of Marketing at the University of Adelaide Business School. My research interests are interdisciplinary and bridge the fields of marketing and finance. As a primary research interest, I aim to better understand the interactions between capital and consumption markets. Specifically, I combine primary and secondary data to unravel how marketing actions and investments drive financial market outcomes, and vice versa. As a secondary research interest, I seek to better understand how individuals make (complex) financial decisions, such as those related to investment choices and retirement planning.
Trying to save money? Our research suggests paying in cash – while you still can
Jun 05, 2024 04:06 am UTC| Life
Cash is in crisis. In Australia, its now only used for 16% of in-person transactions, down from about 70% in 2007. The situation is so dire that on Monday, independent federal MP Andrew Gee introduced a private members...
Jun 03, 2024 11:02 am UTC| Insights & Views Business
About half the states in the United States have introduced so-called universal demand laws that make it harder for aggrieved shareholders to sue company directors and hold managers personally liable for decisions that have...
Trade Wars Heat Up: EU and China Push Back Against US Tariffs