An EconoTimes perspective

Katie Sveinson

Assistant professor, UMass Amherst

Assistant professor, UMass Amherst My research combines sport management with sport sociology, focusing on consumer behavior. Specifically, I utilize critical qualitative methodologies to understand how gender impacts the sport fan experience. My projects have included exploring how women perceive sport fan apparel, how women as mothers experience fandom and motherhood simultaneously, and successes/failures of marketing to women and girls as sport fans.