Assistant professor, UMass Amherst
My research combines sport management with sport sociology, focusing on consumer behavior. Specifically, I utilize critical qualitative methodologies to understand how gender impacts the sport fan experience. My projects have included exploring how women perceive sport fan apparel, how women as mothers experience fandom and motherhood simultaneously, and successes/failures of marketing to women and girls as sport fans.
Electricity from farm waste: how biogas could help Malawians with no power
What the Supreme Court is doing right in considering Trump’s immunity case
US election: why it’s not the protesters’ votes that the Democrats should worry about
IceCube researchers detect a rare type of energetic neutrino sent from powerful astronomical objects