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Kristen Ferguson

Kristen Ferguson

Assistant Professor of Marketing, University of Notre Dame

Kristen Ferguson is an assistant professor of marketing at the University of Notre Dame's Mendoza College of Business. Her research examines the intersection between creativity and innovation, consumer emotions and social influences, where she applies innovative methods such as virtual reality (VR) technology and Google Ads studies. She teaches foundations of marketing at the undergraduate level. Ferguson earned her bachelor's and master's degrees from Manhattan College and her doctorate in business from the University of Connecticut.

Online fundraising may require different strategies for different devices − new research

Aug 01, 2024 22:24 pm UTC| Insights & Views

Most charities arent tailoring their online fundraising strategies to the electronic device donors may use when deciding whether to click a donate button. Thats what our marketing research team determined when we reviewed...

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Economy

New Zealand Fast-Tracks Gold Mining as Industry Revival Gains Momentum

New Zealand is accelerating the development of major gold mining projects and attracting new mining investment as record-high gold prices breathe life into a sector that has struggled for years. The governments push to...

Yen Near 40-Year Low as USD/JPY Approaches Key 162 Level, Raising Intervention Concerns

The Japanese yen hovered near its weakest level in almost four decades on Tuesday, fueling speculation that Japanese authorities may once again intervene in the foreign exchange market to support the struggling currency....

Asian Stocks Slip as Oil Rebounds Amid Fed Rate Hike Fears

Asian stock markets mostly declined on Tuesday, while oil prices recovered some losses as investors weighed easing geopolitical tensions alongside growing expectations that the U.S. Federal Reserve could adopt a more...

Japan Manufacturing Growth Accelerates in June as Orders Surge Despite Iran War Cost Pressures

Japans manufacturing sector maintained strong momentum in June, supported by the fastest rise in new orders in more than four years, even as businesses continued to face mounting cost pressures linked to the ongoing Iran...

U.S.-Iran Diplomacy Helps Drive Gasoline Prices Down 15% From May Highs

American drivers are seeing welcome relief at the gas pump as gasoline prices continue to decline following improved diplomatic relations between the United States and Iran. According to fuel price tracker GasBuddy, the...

Politics

Russia-Ukraine War: Fresh Strikes Injure Civilians as Fuel Crisis Worsens in Russia

Six people were injured in overnight Russian air strikes across Ukraine, according to local officials, while Kyiv briefly issued an air raid alert early Tuesday, urging residents to seek shelter. The latest attacks...

DOJ Opens Investigation Into NYC Coffee Shop Over Anti-Goldman Social Media Post

The U.S. Department of Justice has launched an investigation into a New York City coffee shop after the business publicly stated it would have refused service to Representative Dan Goldman if employees had recognized him...

US Delivers $13M Autonomous Maritime Drones to Philippines

The United States has transferred four Ocean Aero Triton autonomous underwater and surface vehicles to the Philippine military in a deal valued at $13 million, according to the U.S. Embassy in the Philippines. The move...

Trump Threatens ABC News Lawsuit Over Lincoln Memorial Reflecting Pool Coverage

U.S. President Donald Trump announced Monday evening that he is preparing legal action against ABC News, accusing the network of publishing false and misleading reports regarding his administrations handling of the Lincoln...

California Court Dismisses Trump Administration Lawsuit Against Los Angeles Sanctuary Policy

A California federal court has dismissed a lawsuit filed by the Trump administration against the City of Los Angeles over its sanctuary city ordinance, marking another legal setback in the ongoing debate over immigration...

Science

Blue Origin New Glenn Explosion Could Delay Launch Operations Until 2028

Blue Origin is facing a significant setback after a dramatic explosion involving its New Glenn rocket severely damaged a launch pad at Cape Canaveral, Florida. According to NASA Administrator Jared Isaacman, repairs to the...

Blue Origin New Glenn Rocket Explodes During Launch Pad Test, Delaying Space Ambitions

Blue Origin suffered a major setback after its uncrewed New Glenn rocket exploded during a launch pad test in Florida on Thursday, raising new challenges for Jeff Bezos space company as it competes with Elon Musks SpaceX...

SpaceX Delays Starship V3 Launch Ahead of Potential Record IPO

SpaceX on Thursday postponed the highly anticipated launch of its 12th Starship rocket test from Texas after technical issues interrupted the final countdown. The company now plans to attempt the Starship V3 launch again...

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

Technology

WiseTech Global Denies Knowledge of Investigation Into Founder Richard White

Australia-based logistics software company WiseTech Global (ASX: WTC) has stated that it is unaware of any investigation involving its Executive Chair and founder, Richard White, following media reports that triggered a...

Baseten Secures $1.5 Billion Funding at $13 Billion Valuation Amid AI Infrastructure Boom

Baseten, a California-based artificial intelligence startup co-founded by Australian entrepreneurs, has raised $1.5 billion in a new funding round, pushing its valuation to $13 billion. The deal highlights the growing wave...

Meta Pauses Employee Activity Tracking Program Over Data Security Concerns

Meta has temporarily suspended an internal employee monitoring program used to train its artificial intelligence models after concerns emerged about potential data security and privacy risks. The program, known as the...

Oracle Cuts 21,000 Jobs as AI Reshapes Workforce and Cloud Expansion Accelerates

Oracle reduced its global workforce by approximately 21,000 employees, or 13%, during fiscal 2026 as the company continued a major restructuring effort while expanding its artificial intelligence and cloud computing...

Alphabet Stock Slides as AI Talent Exodus and SpaceX Losses Shake Investor Confidence

Alphabet (NASDAQ: GOOGL) shares plunged nearly 7% on Monday, marking one of the companys sharpest single-day declines in recent years as investors reacted to a combination of high-profile AI talent departures and weakness...
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