Assistant Professor of Marketing, University of Notre Dame
Kristen Ferguson is an assistant professor of marketing at the University of Notre Dame's Mendoza College of Business. Her research examines the intersection between creativity and innovation, consumer emotions and social influences, where she applies innovative methods such as virtual reality (VR) technology and Google Ads studies. She teaches foundations of marketing at the undergraduate level. Ferguson earned her bachelor's and master's degrees from Manhattan College and her doctorate in business from the University of Connecticut.
Online fundraising may require different strategies for different devices − new research
Aug 01, 2024 22:24 pm UTC| Insights & Views
Most charities arent tailoring their online fundraising strategies to the electronic device donors may use when deciding whether to click a donate button. Thats what our marketing research team determined when we reviewed...
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