An EconoTimes perspective

Sourav Ray

Lang Chair and Professor of Marketing, University of Guelph

Lang Chair and Professor of Marketing, University of Guelph Sourav Ray is the Lang Chair and Professor of Marketing at the Gordon S. Lang School of Business and Economics at University of Guelph, Canada. Sourav’s research interests span strategic marketing issues related to technology-intensive markets, distribution channels, and dynamic pricing. Methodologically, he uses a combination of economic modeling, scanner data analyses, surveys, and field experiments. Sourav has a PhD in Marketing from University of Minnesota, and aerospace engineering degrees from Texas A&M University and IIT Kharagpur in India. Sourav has taught at McMaster University and Concordia University. He has supervised several several doctoral students in Marketing while at McMaster University, where he was the Michael Lee‐Chin & Family Professor in Strategic Business Studies and Professor of Marketing.