Professor in Marketing, Charles Darwin University
Steven Greenland is the Assistant Dean of Research in the Asia Pacific College of Business and Law at Charles Darwin University. His research and publications include business strategy, sustainability and research methodology.
Brand Olympics: do the famous rings deliver value to host countries?
Jul 21, 2024 16:33 pm UTC| Insights & Views Sports
The cost of hosting Paris 2024, the 33rd Olympics, is predicted to be more than A$14 billion. So whats in it for the French? Will this oldest of sporting events shine for them, or as has happened with some previous...
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