An EconoTimes perspective

Denitsa Dineva

Lecturer in Marketing and Strategy, Cardiff University

Lecturer in Marketing and Strategy, Cardiff University Denitsa Dineva is a Lecturer in Marketing and Strategy at Cardiff Business School. Denitsa holds a PhD degree in Business and Management (Digital Marketing) and is also a Fellow of Advance HE. Denitsa is particularly interested in researching the dark side of digital marketing ranging from online misbehaviours (e.g., consumer conflicts, trolling) to their management including conflict moderation, corporate crisis communication and more generally content moderation. Denitsa's work has been published in inter-disciplinary outlets including marketing, information technology, and social psychology.