Professeur agrégé en Marketing Management, Université du Québec à Montréal (UQAM)
Mes thématiques de recherche portent sur les aspects stratégiques et organisationnels du management marketing en lien avec les cinq concepts principaux suivants :
- Le marketing management/marketing stratégique,
- Le marketing entrepreneurial,
- Les capacités marketing,
- Les configurations marketing,
- Les composantes marketing du modèle économique
Market research is essential for entrepreneurs who want their businesses to succeed
Jun 29, 2022 14:13 pm UTC| Insights & Views Business
According to the U.S. research and consulting firm CB Insights, most entrepreneurs fail because they lack sufficient financing. The second reason they fail is because the market for their product is too small. Yet many...
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