Professor of Marketing & Innovation, The University of Montana
My expertise as a marketing professor includes:
* distribution channels and relationships between manufacturers and distributors/retailers
* strategic marketing used to commercialize emerging technologies (aka high-technology marketing) for a wide variety of technologies, including electric vehicles
* barriers to the adoption/diffusion of innovation across multiple domains, including ecological restoration
* company efforts to infuse sustainability into their product development & innovation processes, including biomimicry (nature-inspired innovation)
* data analytics to drive innovation and growth
* efforts to "monetize" sustainabilty strategies, such as valuations of natural capital impacts and dependencies
Drones and DNA tracking: we show how these high-tech tools are helping nature heal
Jun 29, 2022 14:08 pm UTC| Technology
Technology has undoubtedly contributed to global biodiversity loss and ecosystem degradation. Where forests once stood, artificial lights now illuminate vast urban jungles. Where animals once roamed, huge factories now...
Canada needs a national strategy for homeless refugee claimants
An eclipse for everyone – how visually impaired students can ‘get a feel for’ eclipses