An EconoTimes perspective

Jakki Mohr

Professor of Marketing & Innovation, The University of Montana

Professor of Marketing & Innovation, The University of Montana My expertise as a marketing professor includes: * distribution channels and relationships between manufacturers and distributors/retailers * strategic marketing used to commercialize emerging technologies (aka high-technology marketing) for a wide variety of technologies, including electric vehicles * barriers to the adoption/diffusion of innovation across multiple domains, including ecological restoration * company efforts to infuse sustainability into their product development & innovation processes, including biomimicry (nature-inspired innovation) * data analytics to drive innovation and growth * efforts to "monetize" sustainabilty strategies, such as valuations of natural capital impacts and dependencies