An EconoTimes perspective

Hovig Tchalian

Assistant Professor of Entrepreneurship, University of Southern California

Assistant Professor of Entrepreneurship, University of Southern California I'm part of the faculty at the USC Marshall School of Business, in the Lloyd Greif Center for Entrepreneurial studies. I study how the social conversation around new technologies helps or hinders their adoption. For example, I study the century-long efforts of making electric vehicles market viable. I also study how perceptions of authenticity around specialty products like high-end coffee and whiskey impact their markets.