Professor of Business Analytics, Boston University
I am a Professor of Business Analytics at the Questrom School of Business, Boston University, where I also serve as the Faculty Director of the Business Analytics program.
I have a deep interest in business analytics problems. I do applied research centered around Artificial Intelligence, Digital Economy, Digital Marketing, Influencer Marketing, Financial Inclusion, Advertising, Pricing, Promotions, and Reward Programs. Most of my research is regularly featured in mass media.
I have substantial professional experience in management consultancy. I have advised many multinationals and start-ups with varying degrees of involvement. I have been helping organizations create digital capabilities for generating, collecting, and integrating various forms of data, turning such data into managerial insight, and insight into action to identify opportunities or solve problems for businesses regardless of their domain.
Starbucks fans are steamed: The psychology behind why changes to a rewards program are stirring up anger, even though many will get grande benefits
Jan 26, 2023 11:59 am UTC| Business
Starbucks, the coffee chain giant, is modifying its rewards program, and the news is full of stories of outraged consumers. The main focus of their ire is that, starting Feb. 13, 2023, it will cost twice as many of the...
When's the best time to use frequent flyer miles to book flights?
Nov 23, 2022 05:13 am UTC| Economy
Traveling during major holidays like Thanksgiving can be expensive, since so many people want to see their friends and families, wherever they might be. Its especially hard this year with inflation soaring at the...
Pokémon Shirts Sale Ends as Original Stitch Shuts Down Its Business
POSCO to Create Own ChatGPT AI Tool Alternative for Internal Use
Mid-Flight Incident Leads Asiana Airlines to Suspend Sale of Emergency Exit Seats
UK: Health Minister Says Government Will Not Negotiate on Pay With Nurses' Union Amidst Strikes
South Korea Court Issues Arrest Warrant for Man Who Opened Plane Door Mid-Air
UK: Northern Ireland Police Charge Seven Men With Attempted Murder of Detective
Afghanistan: Three Killed in Clash at Iran-Afghanistan Border
Astronomers detected two major targets with a single telescope – a mysterious signal and its source galaxy
Biodegradable plastic in clothing doesn't break down nearly as quickly as hoped – new research
Gravitational wave detector LIGO is back online after 3 years of upgrades – how the world's most sensitive yardstick reveals secrets of the universe
Quantum physics proposes a new way to study biology – and the results could revolutionize our understanding of how life works
Bandai Namco Issues Apology for Unintentional 'Tekken 8' Bryan Fury Reveal
US Solicitor General Backs Google in Supreme Court Song Lyrics Case
US Solicitor General Urges Supreme Court To Reject Appeal of Apple-Caltech Patent Case
What is 'ethical AI' and how can companies achieve it?