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Rebecca Mardon

Lecturer in Marketing, Cardiff University

Rebecca is a Lecturer (Assistant Professor) in Marketing at Cardiff Business School. She recieved her PhD from the University of Southampton and is a Fellow of the Higher Education Academy.

Rebecca's research explores emerging consumer behaviours in digital contexts. Her primary research interests are: 1) materiality and consumer-object relations, 2) consumer sociality online, and 3) digital marketing ethics. Rebecca's research has appeared in international peer-reviewed journals including the Journal of Marketing Management, the Journal of Consumer Culture, and the Journal of the Association for Consumer Research, amongst others.

Why doesn’t my digital music feel like ‘mine’? Three ways digital possessions reduce our sense of ownership

Apr 18, 2024 06:24 am UTC| Insights & Views Life

Our possessions the things we view as mine play an important role in our lives. Beyond their functionality, they can serve as poignant reminders of cherished memories. They can symbolise not only who we are, but also who...

YouTube's child viewers may struggle to recognise adverts in videos from 'virtual play dates'

Apr 01, 2019 17:21 pm UTC| Insights & Views Technology

YouTubes highest earning star in 2018 was a seven-year-old boy named Ryan. Thats right a child out-earned the likes of the infamous Logan Paul, video game vlogger PewDiePie, and even make-up mogul Jeffree Star. Between...

Could Snapchat’s biggest selling point now be its downfall?

Sep 21, 2017 14:11 pm UTC| Technology

When Snapchat launched in 2011, ephemerality was its unique selling point. Its self-destructing photo and video messages were a stark departure from established social media platforms, which encouraged users to construct...

Economy

Iran War Fallout: How Sri Lanka, Pakistan, and Egypt Are Struggling With Rising Energy Costs

Sri Lankas tourism industry was hoping 2025 would finally mark a full recovery from years of economic hardship. Instead, the outbreak of war involving Iran sent oil prices surging 40%, forcing the government to raise fuel...

Italy's Bond Market Under Pressure as Middle East Conflict Exposes Economic Fragility

Italys financial vulnerabilities have come into sharp focus amid ongoing conflict in the Middle East, with surging energy costs and mounting political uncertainty weighing heavily on Italian government bonds. In March,...

Asia FX Slides as Dollar Surges Amid U.S.-Iran Tensions and Inflation Fears

Asian currencies broadly declined on Monday as the U.S. dollar attracted safe-haven demand following the collapse of U.S.-Iran peace negotiations and mounting concerns over a potential American blockade of Iranian ports....

Oil Prices Surge as U.S. Imposes Blockade on Iranian Shipping Amid Ongoing Middle East Tensions

Global financial markets were rattled Monday after the United States announced a blockade on Iranian shipping following the breakdown of weekend peace negotiations. The decision has renewed fears over Middle East energy...

Bank of Korea Governor Nominee Warns of Action if Korean Won Weakens Further

South Koreas Bank of Korea governor nominee, Shin Hyun-song, signaled on Monday that policymakers stand ready to intervene should the Korean won experience excessive depreciation. In written statements submitted to...

Politics

U.S. Blockade of Iran Begins as Nuclear Talks Collapse in Islamabad

Tensions between the United States and Iran have sharply escalated after weekend diplomatic talks in Islamabad ended without an agreement, prompting Washington to announce a full naval blockade of Iranian ports and coastal...

U.S., Australia, and Philippines Conduct Joint South China Sea Military Drills Amid Rising Tensions With China

The United States, Australia, and the Philippines wrapped up their second trilateral maritime exercises of 2025 in the South China Sea, reinforcing their collective commitment to freedom of navigation and regional security...

South Korea and Poland Forge Comprehensive Strategic Partnership Centered on Defence

South Korean President Lee Jae-myung and Polish Prime Minister Donald Tusk formally elevated bilateral ties to a comprehensive strategic partnership on Monday, placing defence cooperation at the heart of the upgraded...

Taiwan Insists Government Must Lead Cross-Strait Engagement Amid China's New Incentives

Taiwans top security official has made clear that any response to Chinas latest proposed trade and tourism measures must be government-led, not driven by opposition party diplomacy. National Security Bureau chief Tsai...

Spain's Sanchez Urges China to Take Greater Global Leadership Role During Beijing Visit

Spanish Prime Minister Pedro Sanchez called on China to assume a more meaningful role in addressing pressing global challenges, including climate change, international security, defense, and the fight against inequality....

Science

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

NASA Artemis II: First Crewed Moon Mission Since Apollo Takes Four Astronauts on 10-Day Lunar Journey

NASAs Artemis II mission launched Wednesday, marking humanitys return to crewed lunar exploration for the first time since the Apollo era. Carrying four astronauts aboard the Orion spacecraft, this historic 10-day mission...

NASA's Artemis II Mission: First Crewed Lunar Journey Since Apollo

NASA's Artemis II Crew Arrives in Florida for Historic Moon Mission

The four astronauts chosen for NASAs Artemis II mission have touched down at Kennedy Space Center in Florida, marking the beginning of final launch preparations for the first crewed lunar journey in over 50 years. NASA...

SpaceX Pivots Toward Moon City as Musk Reframes Long-Term Space Vision

SpaceX CEO Elon Musk has revealed a significant shift in the companys near-term space exploration strategy, announcing that SpaceX is now prioritizing the development of a self-growing city on the Moon rather than focusing...

Technology

AI Deradicalization Tools: How Chatbots Could Help Combat Violent Extremism Online

As artificial intelligence platforms become more deeply embedded in daily life, concerns about their role in enabling dangerous behavior continue to grow. A New Zealand startup is now developing a groundbreaking tool that...

Meta Is Building an AI Version of Mark Zuckerberg to Interact With Employees

Meta Platforms is reportedly developing a photorealistic artificial intelligence version of its CEO, Mark Zuckerberg, designed to engage directly with employees on his behalf. According to the Financial Times, which cited...

TSMC Posts Record Q1 2026 Profits Driven by Surging AI Chip Demand

Taiwan Semiconductor Manufacturing Co. (TSMC) is on track to deliver its fourth straight quarter of record-breaking earnings, with analysts forecasting a 50% jump in net profit for the first quarter of 2026. The surge is...

OpenAI Addresses Security Vulnerability in macOS App Certification Process

OpenAI disclosed a security concern on Friday involving a third-party developer tool known as Axios, which is connected to the process used to verify the authenticity of its macOS applications. The company confirmed it has...

San Francisco Suspect Arrested After Molotov Cocktail Attack on OpenAI CEO Sam Altman's Home

San Francisco police arrested a 20-year-old suspect Friday following a pre-dawn attack on OpenAI CEO Sam Altmans residence in the citys North Beach neighborhood. According to the San Francisco Police Department, an...