An EconoTimes perspective

Carleigh Yeomans

Lecturer in Management and Marketing, Swinburne University of Technology

Lecturer in Management and Marketing, Swinburne University of Technology Dr Carleigh Yeomans is a Lecturer at Swinburne University of Technology in the School of Business, Law and Entrepreneurship. She holds a PhD in marketing, with her main research areas focusing on customer behaviour, engagement and retention in sport and leisure subscription contexts. Additional research interests lie in the areas of analytics and innovation applied to sport and leisure, particularly concerning community wellbeing, participation and marketing.