Menu

Search

Park Thaichon

Park Thaichon

Lecturer and Cluster Leader, Relationship Marketing for Impact Research Cluster, Griffith University
Park Thaichon is a Lecturer in Marketing and the Cluster Leader of the Relationship Marketing for Impact research cluster within the Department of Marketing, Griffith Business School. Park main research interests include Relationship Marketing, Dark Marketing, Social Marketing, Consumer Behaviour, Integrated Marketing Communications, and Retailing. Park has received several faculty Research Excellence Awards (2015 and 2016), Best Paper Award (2015 and 2016), Best Poster Award (2013 and 2015), Best Reviewer Award (2017), and Best Presentation Award (2014). The fundamental aim of his research is for a better tomorrow - “I wish that my current and future research would contribute to the overall benefits and well-being of the society”.

His research has been published in leading marketing journals including but not limited to the Journal of Business Research, Journal of Business and Industrial Marketing, Journal of Strategic Marketing, Marketing Intelligence and Planning, Asia Pacific Journal of Marketing and Logistics, International Journal of Bank Marketing, International Journal of Nonprofit and Voluntary Sector Marketing, and Services Marketing Quarterly.

Park’s research has been highlighted on the CNBC, The Conversation, 7 News Seven Gold Coast, Gold Coast Bulletin, and ETBrandEquity. He is the incoming managing guest editor for Asia Pacific Journal of Marketing and Logistics (2017/2018), Journal of Strategic Marketing (2018/2019), Marketing Intelligence and Planning (2018/2019), and Journal of Retailing and Consumer Services (2019/2020).
Contact for PhD supervision enquiry - [email protected]

What you should know before you start chasing bargains at the EOFY sales

Jun 18, 2024 04:32 am UTC| Business

What cost-of-living crisis? Millions of Australians are expected to spend A$10.1 billion during the end of financial year (EOFY) sales. Many products, from cars and holiday packages to clothing and white goods will be...

Business owners' control of their work-life balance is the fine line between hard work and hell

Aug 27, 2018 15:15 pm UTC| Insights & Views Life

We live in a society in which people are trying to do more each day. Both work and life are worthy competitors for time. Yet the complex demands of modern society have redefined the notion of work-life...

1 

Economy

European EV Sales Surge in April 2026 as Tesla and Chinese Automakers Gain Ground

European car sales recorded strong growth in April 2026, driven by rising demand for electric and hybrid vehicles across the region. According to the latest data released by the European Automobile Manufacturers...

European Stocks Rise as AI Optimism Offsets U.S.-Iran Tensions

European stock markets opened higher on Wednesday as investors balanced ongoing uncertainty surrounding U.S.-Iran peace negotiations with growing optimism over artificial intelligence-driven market momentum. The positive...

UK Grocery Inflation Slows to 3.1% as Supermarket Price Pressures Ease in May 2026

UK grocery inflation slowed to 3.1% in the four weeks ending May 17, 2026, marking the lowest increase in supermarket prices since December 2024, according to new data released by Worldpanel by Numerator. The latest report...

Nikkei Hits Record High as AI Chip Stocks Power Japan Market Rally

Japans Nikkei share average surged to a fresh record high on Wednesday, driven by strong gains in chip-related stocks as investor enthusiasm around artificial intelligence continued to fuel global technology markets. The...

RBNZ Holds Interest Rates Steady but Signals More Hikes Ahead in 2026

New Zealands central bank kept interest rates unchanged on Wednesday but warned that further monetary tightening may be necessary later this year as rising global tensions increase inflation risks and slow economic...

Politics

Baltic Drone Incursions Raise NATO Security Concerns Amid Russia-Ukraine Tensions

Recent Ukrainian drone incursions into Baltic airspace have heightened security concerns across Eastern Europe, increasing tensions between NATO members and Russia. The incidents come as Ukraine intensifies long-range...

Trump Administration Weighs Halting International Flights at Sanctuary City Airports

U.S. Homeland Security Secretary Markwayne Mullin said the Trump administration is considering plans to suspend customs and immigration processing for international travelers and cargo flights arriving at airports located...

Israel Says It Killed New Hamas Military Chief in Gaza Strike

Israel announced on Wednesday that it had killed Mohammad Odeh, the newly appointed head of Hamass armed wing in Gaza, as military operations intensified across Gaza, Lebanon, and the West Bank. The Israeli military said...

Biden Sues DOJ to Block Release of Audio From Classified Documents Probe

Former U.S. President Joe Biden has filed a lawsuit against the Department of Justice (DOJ) in an effort to stop the release of audio recordings and transcripts tied to Special Counsel Robert Hurs investigation into Bidens...

US Plans Kenya Ebola Quarantine Facility Amid Congo Outbreak

The Trump administration is preparing to deploy U.S. public health officers to Kenya as part of a proposed Ebola quarantine facility designed to support Americans exposed to the deadly virus during the ongoing outbreak in...

Science

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

NASA Artemis II: First Crewed Moon Mission Since Apollo Takes Four Astronauts on 10-Day Lunar Journey

NASAs Artemis II mission launched Wednesday, marking humanitys return to crewed lunar exploration for the first time since the Apollo era. Carrying four astronauts aboard the Orion spacecraft, this historic 10-day mission...

NASA's Artemis II Mission: First Crewed Lunar Journey Since Apollo

NASAs Artemis II mission launched Wednesday, marking humanitys return to crewed lunar exploration for the first time since the Apollo era. Carrying four astronauts aboard the Orion spacecraft, this historic 10-day mission...

NASA's Artemis II Crew Arrives in Florida for Historic Moon Mission

The four astronauts chosen for NASAs Artemis II mission have touched down at Kennedy Space Center in Florida, marking the beginning of final launch preparations for the first crewed lunar journey in over 50 years. NASA...

Technology

Xiaomi Shares Drop After Weak Q1 Earnings Amid Rising Smartphone Costs

Xiaomi Corp (HK:1810) shares declined on Wednesday after the Chinese tech giant reported weaker-than-expected first-quarter earnings, pressured by rising component costs and intense competition in the smartphone market....

Samsung to Invest $1.5 Billion in Vietnam Semiconductor Testing Plant by 2027

Samsung Electronics is expanding its semiconductor operations in Southeast Asia with plans to invest nearly 39 trillion Vietnamese dong, or about $1.5 billion, in a new semiconductor testing facility in Vietnam. According...

Samsung Workers Approve Wage Deal, Avoiding Major Strike and Boosting Chip Supply Confidence

Samsung Electronics workers have approved a new wage agreement, preventing a large-scale strike that could have disrupted global semiconductor supplies and impacted South Koreas economy. The deal was supported by nearly...

Elon Musk Explores Possible Tesla-SpaceX Merger Amid Growing AI Investments

Elon Musk has reportedly discussed the possibility of combining Tesla and SpaceX, according to a CNBC report released Tuesday. The potential merger has become a major topic of discussion within both companies as they...

SK Hynix Joins $1 Trillion Club as AI Chip Demand Fuels Stock Surge

SK Hynix Inc. became the second South Korean company to surpass a $1 trillion market valuation on Wednesday, as booming artificial intelligence demand continued to drive investor confidence in global semiconductor stocks....
  • Market Data
Close

Welcome to EconoTimes

Sign up for daily updates for the most important
stories unfolding in the global economy.