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Park Thaichon

Lecturer and Cluster Leader, Relationship Marketing for Impact Research Cluster, Griffith University
Park Thaichon is a Lecturer in Marketing and the Cluster Leader of the Relationship Marketing for Impact research cluster within the Department of Marketing, Griffith Business School. Park main research interests include Relationship Marketing, Dark Marketing, Social Marketing, Consumer Behaviour, Integrated Marketing Communications, and Retailing. Park has received several faculty Research Excellence Awards (2015 and 2016), Best Paper Award (2015 and 2016), Best Poster Award (2013 and 2015), Best Reviewer Award (2017), and Best Presentation Award (2014). The fundamental aim of his research is for a better tomorrow - “I wish that my current and future research would contribute to the overall benefits and well-being of the society”.

His research has been published in leading marketing journals including but not limited to the Journal of Business Research, Journal of Business and Industrial Marketing, Journal of Strategic Marketing, Marketing Intelligence and Planning, Asia Pacific Journal of Marketing and Logistics, International Journal of Bank Marketing, International Journal of Nonprofit and Voluntary Sector Marketing, and Services Marketing Quarterly.

Park’s research has been highlighted on the CNBC, The Conversation, 7 News Seven Gold Coast, Gold Coast Bulletin, and ETBrandEquity. He is the incoming managing guest editor for Asia Pacific Journal of Marketing and Logistics (2017/2018), Journal of Strategic Marketing (2018/2019), Marketing Intelligence and Planning (2018/2019), and Journal of Retailing and Consumer Services (2019/2020).
Contact for PhD supervision enquiry - [email protected]

What you should know before you start chasing bargains at the EOFY sales

Jun 18, 2024 04:32 am UTC| Business

What cost-of-living crisis? Millions of Australians are expected to spend A$10.1 billion during the end of financial year (EOFY) sales. Many products, from cars and holiday packages to clothing and white goods will be...

Business owners' control of their work-life balance is the fine line between hard work and hell

Aug 27, 2018 15:15 pm UTC| Insights & Views Life

We live in a society in which people are trying to do more each day. Both work and life are worthy competitors for time. Yet the complex demands of modern society have redefined the notion of work-life...

Economy

U.S.-Iran Tensions Escalate as Strait of Hormuz Crisis Disrupts Global Oil Markets

Geopolitical tensions between the United States and Iran continue to intensify, significantly impacting global energy markets and international diplomacy. U.S. naval forces recently intercepted a sanctioned vessel, the M/V...

Canadian Dollar Outlook: Resilient Performance Driven by Oil Prices and Market Dynamics

The Canadian dollar (CAD) has demonstrated notable resilience among G10 currencies in recent weeks, even as domestic economic data shows signs of softness. According to Goldman Sachs, this strength comes despite...

U.S.-Iran Conflict Stalls as Diplomatic Efforts Collapse and Global Oil Tensions Rise

Hopes for a diplomatic breakthrough in the ongoing U.S.-Israel conflict with Iran have faded as negotiations remain stalled, prolonging uncertainty in global markets and geopolitics. Efforts to end the two-month conflict...

U.S. Sanctions Target Chinese Refinery Over Iranian Oil Purchases

The U.S. Treasury Department has imposed new sanctions on Hengli Petrochemical (Dalian) Refinery Co., a major Chinese independent refinery, over its large-scale purchases of Iranian crude oil and petroleum products. The...

US Dollar Weakens as Iran Talks Boost Risk Appetite in Forex Market

The U.S. dollar edged lower on Friday as global investors shifted toward riskier assets, encouraged by renewed diplomatic signals between the United States and Iran. This movement in the forex market reflects growing...

Politics

Taiwan Minister Visits Eswatini Amid Airspace Dispute and China Pressure Claims

Taiwans Foreign Minister Lin Chia-lung has arrived in Eswatini, reaffirming Taipeis determination to expand its global presence despite alleged interference from China. His visit comes shortly after Taiwan accused Beijing...

Russian Drone and Missile Strikes Devastate Dnipro, Killing 10 and Injuring Dozens

Russian forces launched a series of intense drone and missile attacks on the southeastern Ukrainian city of Dnipro, killing at least 10 people and injuring dozens in one of the most prolonged assaults in recent months. The...

Ukraine Marks 40 Years Since Chornobyl Disaster Amid Ongoing War Risks

Ukraine is commemorating the 40th anniversary of the Chornobyl nuclear disaster under the shadow of continued conflict with Russia, raising fresh concerns about nuclear safety in the region. The 1986 explosion at reactor...

Palestinian Local Elections Resume in Gaza and West Bank Amid Low Turnout and Ongoing Crisis

Palestinians participated in local elections on Saturday, marking a significant political moment as voting extended to Gaza for the first time in nearly two decades. The inclusion of Deir al-Balah, a city in the Gaza...

Romania Condemns Russian Drone Incident as NATO Tensions Rise

Romania has recovered fragments of two drones following an overnight Russian attack on neighboring Ukraine, raising fresh concerns about regional security and NATO airspace violations. According to Romanias defense...

Science

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

NASA Artemis II: First Crewed Moon Mission Since Apollo Takes Four Astronauts on 10-Day Lunar Journey

NASAs Artemis II mission launched Wednesday, marking humanitys return to crewed lunar exploration for the first time since the Apollo era. Carrying four astronauts aboard the Orion spacecraft, this historic 10-day mission...

NASA's Artemis II Mission: First Crewed Lunar Journey Since Apollo

NASA's Artemis II Crew Arrives in Florida for Historic Moon Mission

The four astronauts chosen for NASAs Artemis II mission have touched down at Kennedy Space Center in Florida, marking the beginning of final launch preparations for the first crewed lunar journey in over 50 years. NASA...

SpaceX Pivots Toward Moon City as Musk Reframes Long-Term Space Vision

SpaceX CEO Elon Musk has revealed a significant shift in the companys near-term space exploration strategy, announcing that SpaceX is now prioritizing the development of a self-growing city on the Moon rather than focusing...

Technology

Judge Dismisses Elon Musk’s Fraud Claims Against OpenAI, Trial to Proceed on Remaining Allegations

A U.S. federal judge has dismissed key fraud claims brought by Elon Musk in his high-profile lawsuit against OpenAI and its co-founder Sam Altman, marking a significant development in the ongoing legal battle. The ruling,...

$16B Michigan Data Center Project Boosts U.S. AI Infrastructure Expansion

Related Digital, a major data center developer, announced on Friday that it has secured $16 billion in financing to support the construction of a large-scale data center campus in Michigan. This significant investment...

U.S. Raises Alarm Over Chinese AI Firms’ Alleged IP Theft Through Model Distillation

The U.S. State Department has launched a global diplomatic effort to highlight what it describes as large-scale intellectual property theft by Chinese artificial intelligence companies. According to a diplomatic cable...

DeepSeek Launches V4 AI Models with Enhanced Reasoning and 1M Token Context Window

DeepSeek has unveiled preview versions of its latest open-source artificial intelligence models, marking a significant step forward in AI performance and reasoning capabilities. The new releases, DeepSeek-V4-Pro and...

Amazon Stock Rises as Meta Expands AWS Partnership for AI Infrastructure

Amazon (NASDAQ: AMZN) shares climbed around 2% শুক্রবার morning after Meta revealed a major expansion of its partnership with Amazon Web Services (AWS), signaling strong momentum in the growing artificial intelligence...