Senior Lecturer in Marketing, University of Huddersfield
My research investigates sustainability from a sociological perspective. I am interested in consumer behavior, with a focus on narcissism and existentialism as a means of understanding this. I tend to work within the field of tourism to consider these themes.
I joined the University of Huddersfield in June 2014 as a lecturer in marketing. Prior to this, I completed my MSc, and then PhD, at the University of Nottingham, where my thesis explored the impacts and management implications of the tourism industry in three small island communities.

How to make your next holiday better for the environment
May 05, 2023 12:34 pm UTC| Nature
Being an environmentally friendly tourist can be challenging. Tourism is an industry that brings many negative environmental impacts our pleasure often comes at the expense of local habitats or wildlife. Maya Bay on...