An EconoTimes perspective

Jai Mackenzie

Senior Lecturer in Applied Writing and Humanities, Newman University

Senior Lecturer in Applied Writing and Humanities, Newman University I am a Senior Lecturer in Applied Writing and Humanities at Birmingham Newman University. Prior to this appointment I was a British Academy Postdoctoral Fellow at the University of Nottingham. My research interests include language in the media, digital communication, family diversity and gendered identities. I have published a range of research in these areas, including the 2019 monograph Language, Gender and Parenthood Online, and my 2023 book Connected Parenting. I am convenor of the Language, Gender and Sexuality special interest group, which sits within the British Association of Applied Linguistics. I am also a member of the editorial board for the journal Discourse, Context and Media.