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Jessica Vredenburg

Senior Lecturer in Marketing, Auckland University of Technology
Dr. Jessica Vredenburg is a Senior Lecturer in Marketing at Auckland University of Technology. She completed her PhD in Marketing at the Melbourne Business School, University of Melbourne in 2014. She also has a background in Sport Psychology and Kinesiology completing her Master of Science in Sport Psychology at the University of Calgary in her native Canada in 2007 and Bachelor of Science in Mind Sciences in Kinesiology, also from the University of Calgary, in 2005.

Jessica worked previously as a Marketing Manager for Lululemon Athletica, a Vancouver, Canada-based international retailer of yoga- inspired athletic apparel. After completing her PhD, Jessica held an appointment as Lecturer in Marketing at the University of Melbourne before joining AUT.

Based on her diverse background, Jessica’s research interests and projects span professional service and relationship marketing. She is currently working in the areas of frontline technology integration and the resultant changes to customer experience and the employee role. Jessica is also interested in sport marketing, in particular sport sponsorship decisions.

Athlete activism or corporate woke washing? Getting it right in the age of Black Lives Matter is a tough game

Sep 21, 2020 05:35 am UTC| Sports Politics

So-called brand activism is evolving fast. When Colin Kaepernick first knelt during the US national anthem in 2016, professional football turned its back on him. Now, consumer and sports fan expectations are forcing brands...

Women in sports: double standards a double fault

Sep 13, 2018 13:08 pm UTC| Insights & Views Sports

Naomi Osaka has made history as the first Japanese woman to claim a Grand Slam singles title after defeating Serena Williams in the final of the US Open. However, her defining performance was overshadowed by controversy...

Economy

Dollar Set for Fourth Weekly Loss as Tariff Worries and Safe-Haven Demand Grow

The U.S. dollar is poised for its fourth straight weekly loss as investor concerns over tariffs and trade uncertainty drive a shift away from U.S. assets. Despite a slight rebound from a seven-month low against the yen,...

Bank of Korea Holds Rates Amid Trade Tariff Threats and Weakening Won

South Koreas central bank kept its key interest rate steady at 2.75% on Thursday, aiming to stabilize the Korean won as global trade tensions escalate. The decision by the Bank of Korea (BOK) aligns with expectations from...

Singapore’s March Exports Rise 5.4% Amid Tariff Concerns and Growth Forecast Cut

Singapores non-oil domestic exports (NODX) rose 5.4% year-on-year in March, according to Enterprise Singapore data released Thursday. The increase was driven by gains in both electronics and non-electronic shipments....

BOJ to Cut Growth Outlook Amid Trump Tariff Risks

The Bank of Japan (BOJ) is expected to lower its economic growth forecast at its upcoming April 30May 1 policy meeting, as escalating tariff risks from U.S. President Donald Trump threaten Japans export-driven recovery....

China and Japan Boost U.S. Treasury Holdings Despite Tariff Tensions

Speculation that China and Japan were dumping U.S. Treasuries was challenged on Wednesday after the U.S. Treasury Department reported a 3.4% rise in foreign holdings of Treasuries in February, reaching $8.82 trillion....

Politics

Trump Aides in Paris for Ukraine Ceasefire, Iran Nuclear Talks

Two top U.S. national security officialsSecretary of State Marco Rubio and special envoy Steve Witkoffare set to meet French President Emmanuel Macron in Paris on Thursday, aiming to align U.S. and European efforts on...

U.S.-France Talks to Focus on Ukraine, Iran, and Middle East Tensions

U.S. Secretary of State Marco Rubio will meet with French Foreign Minister Jean-Noel Barrot in Paris on Thursday to discuss key global issues including the war in Ukraine, Irans nuclear program, and tensions in the Middle...

Ukraine and U.S. Near Minerals Deal Amid Progress in Bilateral Talks

Ukraine and the United States are nearing the signing of a memorandum of understanding (MoU) on a minerals agreement, signaling substantial progress in bilateral talks, according to Ukraines First Deputy Prime Minister...

Macron Vows Justice as French Prisons Face Wave of Attacks

French President Emmanuel Macron pledged swift justice following a third consecutive night of violent attacks targeting prisons across France. At least nine correctional facilities and related institutions, including a...

U.S. Senator Denied Access to Deported Salvadoran Held in Notorious Prison

U.S. Senator Chris Van Hollen (D-MD) was denied access to Kilmar Abrego Garcia, a Salvadoran man mistakenly deported from the United States, during a diplomatic visit to El Salvador. Abrego Garcia, who lived in Maryland,...

Science

Kennedy Sets September Deadline to Uncover Autism Causes Amid Controversy

U.S. Health and Human Services Secretary Robert F. Kennedy Jr. announced a bold plan to identify the cause of autism by September 2025. Speaking at a cabinet meeting with President Donald Trump, Kennedy declared a global...

AstraZeneca’s Imfinzi Gets US Approval for Bladder Cancer Treatment

AstraZenecas drug Imfinzi (NASDAQ: AZN) has received U.S. approval to treat adult patients with muscle-invasive bladder cancer, a significant advancement in cancer therapy. The approval allows Imfinzi to be used in...

Sanofi’s New Hemophilia Drug Qfitlia Gains FDA Approval with Breakthrough Bimonthly Dosing

The U.S. Food and Drug Administration (FDA) has approved Qfitlia, a groundbreaking hemophilia treatment by French pharmaceutical giant Sanofi (NASDAQ: SNY). Designed for patients aged 12 and older with hemophilia A or B,...

FDA Vaccine Chief Peter Marks Resigns Amid Controversy Over Transparency

Peter Marks, the U.S. Food and Drug Administrations (FDA) top vaccine official, has resigned after reportedly being forced out by the Department of Health and Human Services (HHS), according to The Wall Street Journal....

Museums have tons of data, and AI could make it more accessible − but standardizing and organizing it across fields won’t be easy

Ice cores in freezers, dinosaurs on display, fish in jars, birds in boxes, human remains and ancient artifacts from long gone civilizations that few people ever see museum collections are filled with all this and more....

Technology

Tencent, Douyin Launch Domestic Sales Initiatives Amid U.S.-China Trade Tensions

Chinese tech giants Tencent and Douyin, TikToks sister app in China, have launched new initiatives to support local exporters affected by the intensifying U.S.-China trade war. These efforts aim to help export-reliant...

Stargate AI Megaproject Eyes UK Expansion Backed by OpenAI, SoftBank, Oracle

The $500 billion Stargate data center project, backed by OpenAI, SoftBank (TYO:9984), and Oracle (NYSE:ORCL), is exploring expansion opportunities in the UK as it seeks overseas sites for scaling artificial intelligence...

U.S. Imposes New Export Curbs on Nvidia and AMD AI Chips to China

The U.S. Commerce Department announced new export licensing requirements on Tuesday targeting Nvidias H20 and AMDs MI308 artificial intelligence chips, along with equivalent models, restricting their shipment to China. The...

NVIDIA Stock Dips on $5.5B Hit From China Export Controls

NVIDIA (NASDAQ:NVDA) shares fell 6% in after-hours trading to $105.42 after the company announced it expects up to $5.5 billion in charges related to U.S. export restrictions on its AI chips to China. The charges will be...

Japan Orders Google to Halt Anticompetitive Smartphone Practices

Japans Fair Trade Commission (JFTC) has issued a cease and desist order to Google (NASDAQ: GOOGL) for engaging in anticompetitive practices, marking the countrys first formal crackdown on a U.S. tech giant for market...