An EconoTimes perspective

Keith D. Parry

Senior Lecturer in Sport Management, University of Winchester

Senior Lecturer in Sport Management, University of Winchester Dr Keith D. Parry is a Senior Lecturer at the University of Winchester (UK). He has a background in sports coaching and sports development and continues to be actively involved within the sports industry. His research interests are based around the sociology of sport, with a focus on sports fandom and fan engagement, and he has used a variety of qualitative methods to study these. His PhD examined the constructions of sports heroes within the setting of a new sports team. Keith is also passionate about teaching and engaging students through innovative teaching practices. He is active on Twitter and this is one of the tools which he uses in his teaching practice. Keith still plays a variety of sports and also confesses to being a sports fan.