Reader (Associate Professor) of Marketing, City, University of London
I am Reader (Associate Professor) of Marketing at Cass Business School, City University of London, UK. I study storytelling, social media, and consumer behaviour. My research is published in leading and highly-regarded academic journals, including the Journal of Consumer Research, International Journal of Research in Marketing, Journal of Management Information Systems, Journal of Interactive Marketing, European Journal of Marketing, Journal of Business Ethics, Journal of Marketing Management, et cetera. My work has been covered by the BBC, Newsweek, Daily Mail, Daily Telegraph, the Independent, Financial Times, the Sydney Morning Herald, and national TV and radio stations in Austria, Australia, Germany, and the Netherlands, among other news outlets.
Previously, I have been a consultant of the European Commission, Assistant Professor at ESCP Europe Business School, and a visiting scholar at the Universities of Monash, New South Wales, RMIT and Sydney in Australia. I hold a doctorate (PhD) in marketing from Maastricht University, the Netherlands. Though I have won awards for my academic research, teaching, and media exposure, I count winning my high school's story recital competition in 1995 as my most impressive accomplishment.
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The 1980s are back, and nowhere more so than in the nostalgia-filled season four of Stranger Things. Kate Bushs Running up that Hill is the current number-one hit on Spotify. Since Stranger Things season finale,...
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