An EconoTimes perspective

Sven Brodmerkel

Assistant Professor for Integrated Marketing Communications, Bond University

Assistant Professor for Integrated Marketing Communications, Bond University Sven Brodmerkel is Assistant Professor for Advertising and Integrated Marketing Communications at Bond University, Gold Coast, Australia. His current research focuses on critical approaches to branding and interactive media, the sociology of work in the creative industries and on the use of social media and popular culture by alcohol brands.