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Ann Kronrod

Associate Professor of Marketing, Entrepreneurship and Innovation, UMass Lowell
Ann Kronrod is an Associate Professor in the Department of Marketing, Entrepreneurship and Innovation. She earned her Ph.D. in Marketing and Cognitive Science of Language from Tel Aviv University, and later completed her education as a Postdoctoral Researcher at MIT, Sloan School of Management. Prior to joining UMass Lowell, Ann Kronrod was an Assistant Professor at Michigan State University, and then Visiting Assistant Professor at Northeastern University and at Boston University. Ann Kronrod is a marketing researcher with extensive background in linguistics. Her research interests span a wide variety of subjects that can be categorized as marketing communication, consumer behavior, word-of-mouth and pro-social marketing. She often integrates her knowledge of linguistics in her research.

As Yelp turns 20, online reviews continue to confound and confuse shoppers

Oct 08, 2024 16:47 pm UTC| Insights & Views Technology

For the past 20 years, Yelp has been providing a platform for people to share their experiences at businesses ranging from bars to barbershops. According to the company, in that time the platform has published 287 million...

Economy

BRICS in the Crosshairs: Trump Threatens Tariffs Over New Currency

President-elect Donald Trump is taking a strong position against the BRICS countriesBrazil, Russia, India, China, South Africa, and new members like Iran and the UAE. He warned that if these countries try to create a new...

FxWirePro- Major Economic Events for the week

Date Time Currency Event Forecast Previous Mon, Dec...

Australian Retail Sales Surge: A Bright Sign for Consumer Confidence

Australian retail sales data released today shows a month-on-month increase of 0.6% for October 2024, exceeding market predictions of a 0.3% rise. This marks the third month in a row that retail sales have grown, following...

Tesla's Big Year-End Move: Free Supercharging and 0% APR Drive Inventory Clearance Goals

Tesla is aiming to exceed its 2023 delivery record with a strategic year-end push, offering free Supercharging, 0% APR financing, and Full Self-Driving to incentivize immediate purchases of inventory Model 3 and Model Y...

'Moana 2' and 'Wicked' Propel Thanksgiving Box Office to $420M, Breaking Records

Thanksgiving weekend brought a historic $420 million in domestic box office sales, led by Moana 2s $221 million debut. The record-breaking holiday also saw Wicked and Gladiator II contributing to Hollywoods resurgence in...

Politics

What are Donald Trump’s plans for AI regulation in healthcare in 2025?

As Donald Trump prepares to return to the White House in January 2025, his administration has revealed ambitious plans to regulate and expand the use of artificial intelligence (AI) in healthcare. Trumps proposals aim to...

How will Donald Trump support military veterans’ mental health in 2025?

As President-elect Donald Trump prepares to take office in January 2025, a renewed focus on supporting military veterans mental health has emerged as a cornerstone of his administrations agenda. With growing concerns over...

What are Donald Trump’s policies for addressing digital privacy in 2025?

As President-elect Donald Trump prepares to take office in January 2025, digital privacy has emerged as a contentious issue on his policy agenda. Amid growing concerns over data breaches, surveillance, and cybersecurity...

How will Donald Trump tackle challenges in public transportation systems in 2025?

As Donald Trump prepares to begin his second term in 2025, public transportation reform has emerged as a significant focus of his domestic agenda. With increasing demands on aging infrastructure and mounting public...

What are Donald Trump’s plans for national parks funding in 2025?

Donald Trumps administration is reportedly planning major changes to national parks funding for 2025, igniting heated debates among conservationists and policymakers. As the president-elect prepares to re-enter the White...

Science

RNA editing is the next frontier in gene therapy – here’s what you need to know

The United States Food and Drug Administration has just approved the first-ever clinical trial that uses CRISPR-Cas13 RNA editing. Its aim is to treat an eye disease called wet age-related macular degeneration that causes...

From using plant rinds to high-tech materials, bike helmets have improved significantly over the past 2 centuries

Imagine its the mid-1800s, and youre riding your high-wheeled, penny-farthing bicycle down a dusty road. Sure, it may have some bumps, but if you lose your balance, youre landing on a relatively soft dirt road. But as the...

Why does everything look flat even though the Earth is round?

Ever since the ancient Greeks first made observations of the circular Moon and the skies, scientists have known that the Earth is a sphere. Weve all seen beautiful images of the Earth from space, some photographed by...

Blue Origin Prepares to Test New Glenn Rocket, Set to Rival SpaceX's Falcon Rockets

Blue Origin is making significant strides toward testing its New Glenn rocket, designed to compete with SpaceXs Falcon lineup. With seven BE-4 engines producing 3.8 million pounds of thrust, the New Glenn is set to test...

SpaceX’s $2.9 Billion Moon Ship Reveals Spacious Design for Future Lunar Missions

SpaceXs latest prototype of its Starship Human Landing System (HLS) offers an inside look at the spacious, two-story design that could soon carry astronauts to the Moon. A central feature in NASAs Artemis program, this...

Technology

Apple’s Tim Cook Slammed Intel in 2011, TSMC’s Role in Tech Dominance Revealed

Apple CEO Tim Cooks 2011 critique of Intels chipmaking capabilities shifted Apples focus to TSMC, forging a partnership that transformed the tech world. This pivotal decision underscored Apples reliance on cutting-edge...

BYD Launches in Indonesia, Aiming to Electrify Taxis and Slash EV Costs for Blue Bird

BYDs arrival in Indonesia has set the stage for a shift in the nations EV market. PT Blue Bird sees this as an opportunity to expand its electric taxi fleet, hoping that BYDs affordable vehicles will lower the barrier to...

Xiaomi Gears Up for Custom 3nm Silicon Paired With MediaTek T90 5G Modem for Speed Innovation

Xiaomi is set to shake up the industry with a custom 3nm chipset, rumored to include the MediaTek T90 5G modem. Expected to debut next year, the chip reflects Xiaomis push to challenge wireless giants and reduce dependency...

Baidu Secures Hong Kong’s First Robotaxi Test License, Marking Expansion Beyond Mainland China

Chinas Baidu has obtained Hong Kongs first autonomous vehicle testing license, allowing its Apollo robotaxi to operate on designated roads, signaling its ambitions to expand robotaxi services globally. Baidu Expands...

Tesla Cybercab Shines at Petersen Museum: Self-Driving Robotaxi Ushers in Autonomous Future

Teslas Cybercab, a self-driving robotaxi, is featured at the Petersen Museum this holiday season. The vehicle, unveiled at Teslas We, Robot event, reflects the companys vision of autonomous transportation, offering...