I am an Assistant Professor of Marketing at Texas Christian University. My research focuses on understanding the role of purity and aesthetics in the marketing and consumer contexts.
Why more food, toiletry and beauty companies are switching to minimalist package designs
Nov 10, 2023 14:42 pm UTC| Business
For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons and illustrations to seize the attention of shoppers. Conventional wisdom held that with thousands of...