Menu

Search

Karen Winterich

Karen Winterich

Professor of Marketing, Frank and Mary Smeal Research Fellow, Pennsylvania State University
Professor Karen Page Winterich is a Frank and Mary Smeal Research Fellow and Professor of Marketing at the Pennsylvania State University. Winterich conducts research in the area of consumer behavior, with specific interests in the effects of consumer identities and emotions on consumer judgments and decision-making. Her research focuses on examining the effect of cultural and moral identities on charitable giving and brand evaluations as well as the impact of emotions on consumer decisions and consumption. Her research has been published in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Applied Psychology, International Journal of Research in Marketing, Organizational Behavior and Human Decision Processes, and the Personality and Social Psychology Bulletin, among others. She currently serves on the Editorial Review Board for Journal of Consumer Research, Journal of Consumer Psychology, and Customer Needs and Solutions. She teaches marketing courses, including advertising and promotions to undergraduate students as well as a doctoral seminar consumer behavior. She also teaches a course on sustainable behavior among consumers, firms, and society as part of Smeal's Sustainability course offerings. Prior to joining Penn State University, she was on the faculty at Texas A&M University.

You can easily access and download Winterich's research papers on the Social Science Research Network (SSRN) from http://ssrn.com/author=1616530.

Recycling rates could rise significantly with this simple tweak

Sep 28, 2019 13:44 pm UTC| Insights & Views

Have you ever thought about what happens to the empty Coke cans and food takeout containers you toss in your recycling bins? Our research suggests that if youre like most Americans, youve probably never considered this...

Not everyone wants their donations touted on Facebook or plastered on walls

Nov 26, 2018 17:13 pm UTC| Insights & Views

I recently made a donation on a friends GoFundMe page. I paused over the box to hide my name before clicking it. Then as I finished up, the website asked me if I wanted to share my donation on Facebook. I clicked...

1 

Economy

U.S. Stock Futures Edge Higher as Micron Earnings Boost AI Sentiment Ahead of CPI Data

U.S. stock index futures inched higher on Wednesday evening, supported by blowout earnings and strong guidance from Micron Technology, although broader gains remained limited as investors stayed cautious ahead of key U.S....

​South Korea Warns Weak Won Could Push Inflation Higher in 2025

South Koreas central bank has warned that inflation next year could exceed earlier projections if the Korean won remains weak against the U.S. dollar, raising concerns about price stability and currency market pressures....

Chinese Robotaxi Stocks Rally as Tesla Boosts Autonomous Driving Optimism

Chinese robotaxi stocks surged in Hong Kong trading on Wednesday, tracking strong overnight gains in Tesla Inc (NASDAQ: TSLA) as investor optimism around autonomous driving and ride-hailing technology continued to build....

Asian Currencies Slip as Dollar Strengthens; Indian Rupee Rebounds on Intervention Hopes

Most Asian currencies edged lower on Wednesday as investors weighed the U.S. Federal Reserves future interest rate path following mixed signals from the latest U.S. labor market data. At the same time, the Indian rupee...

Gold and Silver Surge as Safe Haven Demand Rises on U.S. Economic Uncertainty

Gold prices climbed during Asian trading on Wednesday, while silver prices surged to a fresh all-time high, as growing concerns over the U.S. economy fueled strong demand for safe haven assets. Investors increasingly...

Politics

U.S. House Advances GOP Healthcare Bill as ACA Subsidies Near Expiration

A major U.S. federal healthcare subsidy expanded during the COVID-19 pandemic is set to expire at the end of the year after the House of Representatives narrowly advanced a Republican healthcare bill that does not renew...

U.S. Initiates $11.1 Billion Arms Sale to Taiwan Amid Rising China Tensions

Taiwans defence ministry announced on Thursday that the United States government has formally initiated the congressional notification process for a proposed $11.1 billion arms sale to Taiwan, underscoring Washingtons...

Union-Aligned Investors Question Amazon, Walmart and Alphabet on Trump Immigration Policies

A union-aligned investment group has urged major U.S. corporations including Amazon, Walmart and Google-parent Alphabet to explain how President Donald Trumps immigration policies are affecting their finances, workforce...

Venezuela Seeks UN Security Council Meeting Over U.S. Oil Tanker Blockade

Venezuela has formally requested an urgent meeting of the United Nations Security Council to address what it described as ongoing U.S. aggression against the country, according to a letter seen by Reuters. The request...

Trump Administration Plans Major Increase in Denaturalization Cases for Naturalized U.S. Citizens

The Trump administration is preparing to significantly expand efforts to revoke U.S. citizenship from some naturalized Americans, according to a report by The New York Times citing internal government guidance. Newly...

Science

Jared Isaacman Confirmed as NASA Administrator, Becomes 15th Leader of U.S. Space Agency

The U.S. Senate has officially confirmed billionaire private astronaut Jared Isaacman as the new NASA administrator, making him the 15th leader in the agencys history. The confirmation, which took place on Wednesday, marks...

Senate Sets December 8 Vote on Trump’s NASA Nominee Jared Isaacman

The U.S. Senate Commerce Committee announced it will vote on December 8 on President Donald Trumps renewed nomination of private astronaut and tech entrepreneur Jared Isaacman to lead NASA. Isaacman, known for his...

NASA Cuts Boeing Starliner Missions as SpaceX Pulls Ahead

NASA has significantly scaled back Boeings Starliner program after years of technical issues and delays, announcing that the next Starliner mission to the International Space Station (ISS) will fly without astronauts. The...

Blue Origin’s New Glenn Achieves Breakthrough Success With First NASA Mission

Blue Origins massive New Glenn rocket marked a major milestone as it completed its first mission for paying customers, sending two NASA satellites toward Mars and successfully landing its reusable booster at sea. The...

Cogent Biosciences Soars 120% on Breakthrough Phase 3 Results for Bezuclastinib in GIST Treatment

Cogent Biosciences (NASDAQ: COGT) shares skyrocketed over 120% after the biotech company announced groundbreaking results from its Phase 3 PEAK trial evaluating bezuclastinib in combination with sunitinib for patients with...

Technology

Micron Technology Forecasts Surge in Revenue and Earnings on AI-Driven Memory Demand

Micron Technology delivered record first-quarter results and issued a bullish forecast for the current quarter, driven by rising memory prices and strong demand linked to artificial intelligence workloads. The upbeat...

Oracle Stock Slides After Blue Owl Exit Report, Company Says Michigan Data Center Talks Remain on Track

Oracle shares fell more than 4% on Wednesday after a Financial Times report claimed that Blue Owl Capital, Oracles largest U.S. data center partner, decided not to support a planned $10 billion data center project in...

OpenAI Explores Massive Funding Round at $750 Billion Valuation

OpenAI, the company behind the widely used AI chatbot ChatGPT, has reportedly entered preliminary discussions with investors about a potential new funding round that could value the company at approximately $750 billion....

Republicans Raise National Security Concerns Over Intel’s Testing of China-Linked Chipmaking Tools

Republican lawmakers are raising alarms over potential U.S. national security risks after a Reuters report revealed that Intel evaluated advanced chipmaking equipment from ACM Research, a company with significant ties to...

noyb Files GDPR Complaints Against TikTok, Grindr, and AppsFlyer Over Alleged Illegal Data Tracking.

A European privacy advocacy group has filed fresh complaints against TikTok, Grindr, and AppsFlyer, accusing the companies of violating European Union privacy laws by unlawfully tracking and sharing sensitive user data...
  • Market Data
Close

Welcome to EconoTimes

Sign up for daily updates for the most important
stories unfolding in the global economy.