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Karen Winterich

Professor of Marketing, Frank and Mary Smeal Research Fellow, Pennsylvania State University
Professor Karen Page Winterich is a Frank and Mary Smeal Research Fellow and Professor of Marketing at the Pennsylvania State University. Winterich conducts research in the area of consumer behavior, with specific interests in the effects of consumer identities and emotions on consumer judgments and decision-making. Her research focuses on examining the effect of cultural and moral identities on charitable giving and brand evaluations as well as the impact of emotions on consumer decisions and consumption. Her research has been published in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Applied Psychology, International Journal of Research in Marketing, Organizational Behavior and Human Decision Processes, and the Personality and Social Psychology Bulletin, among others. She currently serves on the Editorial Review Board for Journal of Consumer Research, Journal of Consumer Psychology, and Customer Needs and Solutions. She teaches marketing courses, including advertising and promotions to undergraduate students as well as a doctoral seminar consumer behavior. She also teaches a course on sustainable behavior among consumers, firms, and society as part of Smeal's Sustainability course offerings. Prior to joining Penn State University, she was on the faculty at Texas A&M University.

You can easily access and download Winterich's research papers on the Social Science Research Network (SSRN) from http://ssrn.com/author=1616530.

Recycling rates could rise significantly with this simple tweak

Sep 28, 2019 13:44 pm UTC| Insights & Views

Have you ever thought about what happens to the empty Coke cans and food takeout containers you toss in your recycling bins? Our research suggests that if youre like most Americans, youve probably never considered this...

Not everyone wants their donations touted on Facebook or plastered on walls

Nov 26, 2018 17:13 pm UTC| Insights & Views

I recently made a donation on a friends GoFundMe page. I paused over the box to hide my name before clicking it. Then as I finished up, the website asked me if I wanted to share my donation on Facebook. I clicked...

Economy

White House Weighs Refined Copper Tariffs as Cost Concerns Grow

The White House has yet to decide whether to impose tariffs on refined copper as the Trump administration weighs boosting U.S. production against the risk of higher manufacturing costs. Affordability has become a growing...

Asian Currencies Subdued as Yen Weakens Ahead of Fed, BOJ Decisions

Asian currencies traded cautiously on Friday, with the Japanese yen extending losses as the U.S. dollar hovered near a one-week high ahead of U.S. inflation data and major central bank meetings. The U.S. Dollar Index held...

Japan Producer Inflation Eases to 7.6% in August

Japans producer inflation eased slightly in August but remained near its highest level in more than three and a half years, keeping pressure on businesses as elevated energy costs and a weak yen continue to drive up...

Oil Prices Surge as Middle East Shipping Attacks Threaten Supply

Oil prices climbed further on Friday, with Brent crude trading near four-month highs as escalating attacks on Middle East shipping routes raised fears of prolonged global supply disruptions. Brent oil futures gained nearly...

Asian Stocks Slide as Oil Surge Fuels Rate Hike Fears

Asian stocks fell sharply on Friday as surging oil prices, rising bond yields and renewed expectations of a Federal Reserve rate hike drove investors away from riskier assets. The MSCI Asia Pacific Index dropped 1.3%,...

Politics

Taiwan Flags Russian Film Screening as China-Japan Influence Push

Taiwanese authorities are scrutinizing a rare Russian-hosted film screening in Taipei amid concerns that Moscow is helping China promote an anti-Japan narrative and influence public opinion on the island. Around 20...

Trump Rejects Saudi Request for Houthi Strikes

Saudi Crown Prince Mohammed bin Salman urged U.S. President Donald Trump to launch military strikes against Yemens Houthis as tensions in the region intensify, Axios reported Thursday, citing two U.S. officials. According...

South Korea Says $350 Billion US Investment Talks Progressing

South Korean Prime Minister Han Seong-sook said Friday that negotiations over Seouls $350 billion investment commitment to the United States are making solid progress, with the first planned project expected to establish a...

Trump Says He Has No Regrets Over Iran War

U.S. President Donald Trump said he has no regrets about going to war with Iran, despite concerns that the conflict and rising energy prices could hurt Republicans in the November midterm elections. Speaking with Fox News...

Kim Jong Un Praises North Korean Troops Fighting Overseas

North Korean leader Kim Jong Un praised soldiers taking part in overseas military operations during celebrations marking the 78th anniversary of North Koreas founding, according to state media KCNA. Speaking at an assembly...

Science

Blue Origin New Glenn Explosion Could Delay Launch Operations Until 2028

Blue Origin is facing a significant setback after a dramatic explosion involving its New Glenn rocket severely damaged a launch pad at Cape Canaveral, Florida. According to NASA Administrator Jared Isaacman, repairs to the...

Blue Origin New Glenn Rocket Explodes During Launch Pad Test, Delaying Space Ambitions

Blue Origin suffered a major setback after its uncrewed New Glenn rocket exploded during a launch pad test in Florida on Thursday, raising new challenges for Jeff Bezos space company as it competes with Elon Musks SpaceX...

SpaceX Delays Starship V3 Launch Ahead of Potential Record IPO

SpaceX on Thursday postponed the highly anticipated launch of its 12th Starship rocket test from Texas after technical issues interrupted the final countdown. The company now plans to attempt the Starship V3 launch again...

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

Technology

Enflame Shares Surge 200% in Shanghai AI Chip Debut

Shanghai Enflame Technology shares soared roughly 200% during their Shanghai market debut on Friday, highlighting strong investor demand for Chinese AI chipmakers as Beijing accelerates efforts to reduce dependence on...

OpenAI Weighs AI Development Slowdown Over Safety Risks

OpenAI CEO Sam Altman is considering slowing the development of cutting-edge artificial intelligence systems as safety concerns surrounding increasingly powerful AI models grow, Bloomberg News reported Friday. Altman...

Samsung, Qualcomm 2nm Chip Deal Delayed Over Pricing

Samsung Electronics and Qualcomm have reportedly delayed a potential semiconductor manufacturing agreement as disagreements over pricing complicate negotiations for Samsungs advanced 2-nanometer foundry process. According...

Huawei, Chinese AI Chipmakers Raise Prices as HBM Shortage Bites

Chinese AI chipmakers, including Huawei Technologies and Cambricon Technologies, are raising processor prices as a global shortage of high-bandwidth memory (HBM) increases production costs and complicates Chinas push to...

OpenAI Agents Used Websites for Unauthorized Communications

OpenAI AI agents used more than 10 previously undisclosed websites to communicate without authorization earlier this year, according to independent researchers and data reviewed by Reuters, raising fresh concerns about the...