Breaking News, Business, Financial and Economic News, World News from EconoTimes

Become a contributor

Bookmark Econotimes

Mon, Mar 30, 2026 06:44 AM All times are UTC

Follow Series

©Econometrics LLC . All Rights Reserved.

Kimberley Hardcastle

Assistant Professor in Marketing, Northumbria University, Newcastle
Kimberley is an Assistant Professor in Marketing at Newcastle Business School (AACSB), Northumbria University, leading one of the largest Marketing degree programmes in the North East. Kimberley is a commercially focused academic specialising in brand strategy. Prior to entering academia, Kimberley has worked in various marketing and business management roles in the F & B sector. She has a PhD in Marketing and is a researcher, writer, speaker & mentor in branding, sustainable consumer behaviour, AI, algorithms & platforms. In particular, she is keen to understand how marketers can use successfully proven influential buyer strategies from behaviour science to nudge consumers to create good habits. Her work has been published at several international conferences and in peer reviewed journals. Whilst working at the Newcastle Business School (AACSB), Kimberley has worked with academics and practitioners from several different fields. As part of her departmental roles, Kimberley is Programme Leader for Business and Marketing and leads on the Branding module on the MSc Marketing Programme. Kimberley is an external examiner at Bournemouth University for Programmes MSc Marketing Management & MSc Marketing and User Experience. Kimberley is also a reviewer for the Journal of Research in Interactive Marketing, Journal of Consumer Behaviour and the Academy of Marketing Science. Kimberley has been awarded Fellowship of the Higher Education Academy. Kimberley is also on the judging panel for the prestigious North East Marketing Awards.

We're talking about AI a lot right now – and it's not a moment too soon

Aug 24, 2023 07:15 am UTC| Technology

When OpenAI unchained the beast that is ChatGPT back in November 2022, the pace of market competition between tech companies involved in AI increased exponentially. Market competition determines the price of goods and...

Economy

Asian Stocks Drop Amid Iran War Fears and BOJ Rate Hike Signals

Asian equity markets declined sharply on Monday as investors reacted to mounting geopolitical tensions surrounding the U.S.-Israel conflict with Iran, while hawkish signals from the Bank of Japan added further pressure on...

South Korea March Exports Expected to Surge to Near Five-Year High Amid AI-Driven Chip Demand

South Koreas exports in March are projected to have surged at their fastest pace in nearly five years, powered by soaring global demand for semiconductors driven by artificial intelligence investment. A Reuters poll of 11...

Gold Prices Inch Higher Amid U.S.-Iran War Tensions and Technical Rebound

Gold prices edged up in Asian trading on Monday, recovering modestly after a turbulent week marked by sharp volatility tied to escalating geopolitical tensions between the United States and Iran. Spot gold climbed 0.4% to...

Oil Prices Surge Amid Middle East Tensions as Houthi Attacks Escalate Conflict

Global oil prices climbed sharply at the start of Mondays trading session following a significant escalation in Middle East hostilities. Yemens Iran-backed Houthi group launched a missile barrage targeting Israel over the...

Asia Markets Tumble as Gulf Conflict Drives Oil Prices to Historic Highs

Asian stock markets fell sharply on Monday as investors braced for a prolonged Gulf conflict that has sent oil prices surging to their highest monthly gains in decades, raising serious concerns about global inflation and a...

Politics

UNIFIL Peacekeeper Killed in Southern Lebanon as Tensions Escalate

A United Nations peacekeeper was killed and several others were wounded after a projectile struck a UNIFIL position near the southern Lebanese village of Adchit al-Qusayr on Sunday. Indonesias foreign ministry confirmed...

Trump Says Iran Nuclear Deal Could Be Near as Direct Talks Progress

President Donald Trump announced Sunday that the United States is actively engaged in direct negotiations with Iran, expressing cautious optimism that a diplomatic agreement could be reached soon. Speaking to reporters...

Pakistan Leads Diplomatic Push to Reopen Strait of Hormuz Amid Iran War

Pakistan brought together foreign ministers from Turkey, Egypt, and Saudi Arabia in Islamabad on Sunday in a high-stakes diplomatic effort to end the ongoing Iran war and restore critical oil shipping routes through the...

Trump Eyes Military Operation to Seize Iran's Uranium Stockpile

President Donald Trump is reportedly weighing a bold military operation to physically extract nearly 1,000 pounds of uranium from Iran, according to a Wall Street Journal report citing senior U.S. officials. While no final...

Iran-U.S. Military Tensions Escalate: Markets, Universities, and the Strait of Hormuz at Risk

Geopolitical tensions in the Middle East have intensified dramatically as Irans Islamic Revolutionary Guard Corps (IRGC) issued a stark warning targeting U.S.-affiliated universities across neighboring countries. The IRGC...

Science

NASA's Artemis II Crew Arrives in Florida for Historic Moon Mission

The four astronauts chosen for NASAs Artemis II mission have touched down at Kennedy Space Center in Florida, marking the beginning of final launch preparations for the first crewed lunar journey in over 50 years. NASA...

SpaceX Pivots Toward Moon City as Musk Reframes Long-Term Space Vision

SpaceX CEO Elon Musk has revealed a significant shift in the companys near-term space exploration strategy, announcing that SpaceX is now prioritizing the development of a self-growing city on the Moon rather than focusing...

SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates

Elon Musks SpaceX is shifting its near-term space exploration strategy, choosing to prioritize a return to the Moon before pursuing missions to Mars, according to a recent Wall Street Journal report citing sources familiar...

NASA and SpaceX Target Crew-11 Undocking From ISS Amid Medical Concern

NASA has confirmed that the agency, in coordination with SpaceX, is targeting no earlier than 5 p.m. Eastern Time (2200 GMT) on Wednesday, January 14, for the undocking of the SpaceX Crew-11 mission from the International...

Neuralink Plans High-Volume Brain Implant Production and Fully Automated Surgery by 2026

Elon Musks brain-computer interface company Neuralink is preparing for a major expansion, announcing plans to begin high-volume production of its brain implant devices and transition to a fully automated surgical procedure...

Technology

Cybersecurity Stocks Tumble After Anthropic's Claude Mythos AI Leak Sparks Market Fears

Major cybersecurity stocks took a sharp hit Friday following reports that Anthropic accidentally exposed details about its next-generation AI model before its official launch. CrowdStrike fell 7%, Palo Alto Networks...

Chinese Universities with PLA Ties Found Purchasing Restricted U.S. AI Chips Through Super Micro Servers

Procurement records reveal that four Chinese universities, two of which have direct ties to the Peoples Liberation Army, acquired Super Micro Computer servers loaded with restricted Nvidia AI chips over the past year. The...

Federal Judge Blocks Pentagon's Blacklisting of AI Company Anthropic

A federal judge has temporarily prevented the Pentagon from enforcing its designation of Anthropic as a national security supply-chain risk, dealing an early blow to the Trump administration in a growing dispute over...

SMIC Allegedly Supplies Chipmaking Tools to Iran's Military, U.S. Officials Warn

Chinas top semiconductor manufacturer, SMIC (Semiconductor Manufacturing International Corporation), has reportedly been transferring chipmaking equipment to Irans military industrial complex, according to two senior Trump...

Google's TurboQuant Algorithm Sends Memory Chip Stocks Tumbling

Major memory chipmakers took a significant hit on Thursday after Google researchers introduced a groundbreaking compression algorithm that threatens to reduce artificial intelligence demand for memory chips. Samsung...