An EconoTimes perspective

Julie Whiteman

Lecturer in Marketing, University of Birmingham

Lecturer in Marketing, University of Birmingham Dr Julie Whiteman is a Lecturer in Marketing at Birmingham Business School, University of Birmingham. Julie researches the ideological consumption of gender, sexuality, race and social class in popular culture and asks how this interacts with consumer subjectivity and social action. Prior to her career in academia, Julie worked as a marketeer in the creative industries for 15 years. Julie works to challenge practices of discrimination and exclusion and to promote inclusive, responsible marketing and representation through her research and teaching.