An EconoTimes perspective

Nicole Koenig-Lewis

Professor of Marketing, Cardiff University

Professor of Marketing, Cardiff University I am a Professor of Marketing at Cardiff Business School. My research addresses the theoretical debates, drivers and barriers surrounding sustainable behaviours relating to domestic consumption, access-based consumption, and festival/event attendance with a focus on events/ festivals as agents of sustainable behaviour change. I am a Senior Fellow of the Higher Education Academy (SFHEA) and an Affiliate of CAST (Centre for Climate Change and Social Transformations).