An EconoTimes perspective

Sebastian Oliver

Lecturer in Digital & Data Driven Marketing, University of Southampton

Lecturer in Digital & Data Driven Marketing, University of Southampton Dr. Sebastian Oliver is a Lecturer in the Department of Digital & Data Driven Marketing at the University of Southampton Business School. Sebastian’s research chiefly focuses on understanding how different brand practices, marketing and advertising strategies, and new technologies used within digital environments (e.g., e-commerce, social media, etc.) can influence consumer perceptions and their behaviour.