
An EconoTimes perspective
Matthew Hutchinson
Lecturer in Sport Business Management, Keele University
Lecturer in Sport Business Management, Keele University Matthew joined Keele University as a lecturer in Sport Business Management in 2023. Previously to working at Keele University, Matthew worked at Manchester Metropolitan University as a lecturer in Sport Marketing and Policy. He has also worked in several roles outside of academia, including at a sports insights marketing agency, football club charities and women’s football clubs.
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