An EconoTimes perspective

Jamie Marsden

Lecturer in Brand Communications, University of Leeds

Lecturer in Brand Communications, University of Leeds My research interests are orientated around the domain of branding, specifically in the strategic expressions of corporate brands. I hold a PhD in corporate communications and marketing, and undergraduate and postgraduate qualifications in graphic design. Prior to joining the University of Leeds I spent 14 years as a brand consultant and design manager. Throughout this time I worked for the following clients: Cadbury Schweppes, Department for Education and Employment, General Electric, Inland Revenue, Lockheed Martin, NHS, Nike, Northern Foods, Royal Mail, Swann-Morton, Virgin, Wildlife Trusts, WS Atkins.