Lecturer in Marketing, Henley Business School, University of Reading
I am lecturer in Marketing and Programme Director for MSc Marketing programmes at the Henley Business School, University of Reading.
I have a keen interest in all aspects of branding, and my research mainly focuses on exploring how branding can impact our perceptions and behaviour across cultures and diverse digital landscapes.
How supermarkets are changing their branding to make you think they’re cheaper
May 16, 2024 04:25 am UTC| Insights & Views Business
UK shoppers have specific preferences when it comes to their favourite supermarkets. MS was voted as the best in a recent survey, followed closely by German discounter Aldi (Waitrose, Tesco and Sainsburys were next). Aldis...