An EconoTimes perspective

Melisa Mete

Lecturer in Marketing, Henley Business School, University of Reading

Lecturer in Marketing, Henley Business School, University of Reading I am lecturer in Marketing and Programme Director for MSc Marketing programmes at the Henley Business School, University of Reading. I have a keen interest in all aspects of branding, and my research mainly focuses on exploring how branding can impact our perceptions and behaviour across cultures and diverse digital landscapes.