An EconoTimes perspective

Nitha Palakshappa

Professor of Marketing and Sustainability, Massey University

Professor of Marketing and Sustainability, Massey University Nitha Palakshappa is Associate Head of School and Professor of Marketing and Sustainability in the School of Communication, Journalism and Marketing. Her research interests sit broadly within an umbrella of sustainability and social responsibility. Nitha adopts qualitative inquiry to understand how sustainability and responsibility manifest in contemporary systems of production and consumption - with a special interest in the fashion and food sectors. She leads the Centre for Responsibility, Ethics and Sustainability (CRES). CRES provides a forum for business, government and society to understand the importance of ethics, social responsibility, and sustainability initiatives/strategies in enhancing reputation, profitability, and competitiveness.