An EconoTimes perspective

Hayley Cocker

Senior Lecturer in Marketing, Lancaster University

Senior Lecturer in Marketing, Lancaster University Hayley is a Senior Lecturer in Marketing at Lancaster University. Her research focuses on the social and cultural aspects of consumption, with a particular interest in influencer culture and celebrity culture. Her research has looked at the production and consumption of celebrities and celebrity brands, the popularity and appeal of YouTube celebrities, the fan communities that surround social media stars, and consumers' responses to social media endorsements.