Senior Lecturer in Marketing, Lancaster University
Hayley is a Senior Lecturer in Marketing at Lancaster University. Her research focuses on the social and cultural aspects of consumption, with a particular interest in influencer culture and celebrity culture. Her research has looked at the production and consumption of celebrities and celebrity brands, the popularity and appeal of YouTube celebrities, the fan communities that surround social media stars, and consumers' responses to social media endorsements.
Gabon: post-coup dialogue has mapped out path to democracy – now military leaders must act
IceCube researchers detect a rare type of energetic neutrino sent from powerful astronomical objects