Anoop Bhogal-Nair

Senior Lecturer in Marketing and Consumption, De Montfort University
I am an inter-disciplinary marketing and consumer research academic engaged in research that investigates how individuals negotiate and consume both their sense of physical being and their self-identity within the spaces they occupy. Specifically, my research activity has centred upon minoritized consumers and vulnerable groups (disability and marketplace access, gender-based violence, religious minorities), focusing on the challenges, threats, and opportunities individuals face in their daily lives. My research work sits at the intersection of Identity and voice, positive social impact, and the broad wellbeing agenda. Through adopting the sensibilities of a transformative consumer research approach, I am passionate about engaging in research that can: benefit society; allows for an engagement with other disciplines; and adopts non-extractive and collaborative approaches with stakeholder groups through creative methodologies (digital storytelling, poetry, applied theatre, co-creative strategies and participatory research).

Currently, I am engaged in a number of externally-funded research projects funded by The British Academy, The Arts and Humanities Research Council, and Innovate UK. Working with colleagues across a range of disciplines (Health and Life Sciences, Education, Film Studies, Theatre) these projects focus on trans-disciplinary research in South Asia and focus on skills provision for young rural women in India; gender-based violence among migrant women in India and intervention strategies through the use of applied-theatre; and the Indian film industry, heritage and migration. Central to these projects is the use of insightful, methodological approaches from the digital humanities (digital storytelling and photovoice).

In terms of my approach to teaching, I believe in creating a learning environment that challenges and questions the status quo through harnessing a culture of critical enquiry. Encouraging students to consider a multiplicity of perspectives in marketing and consumer behaviour has been at the heart of my approach to teaching both undergraduate and postgraduate students. Subject areas I have taught are Consumer Behaviour, Marketing Communications, Creative Communications, Global Branding, International Marketing and Consumer Culture Theory.