An EconoTimes perspective

Kate Letheren

Postdoctoral research fellow, Queensland University of Technology Dr Kate Letheren is a Postdoctoral Research Fellow at the QUT Business School. Prior to joining QUT, she spent time studying at Griffith University and also working in marketing roles on a consulting basis for a number of clients. She is an active researcher in the areas of consumer psychology and communications, with a specific focus on anthropomorphism, anthropomorphic tendency, spokes-characters and robotics. Dr Letheren also holds a research interest in marketing education, and sits on the editorial board for the Journal for the Advancement of Marketing Education. In 2015, Dr Letheren was awarded a Fellowship from the Higher Education Academy in recognition of her approach to teaching and learning.