An EconoTimes perspective

Sofia Christidi

Lecturer in Marketing, University of South Wales

Lecturer in Marketing, University of South Wales I am a marketing lecturer at the University of South Wales and a PhD candidate at Newcastle University Business School. My work takes an interdisciplinary approach, looking at consumption through a cultural lens. I have conducted research in the area of consumer identity tensions through an interpretive, narrative approach. For example, I have studied the role of material objects in inter-generational relationships characterised by excess. My PhD thesis explores consumption during external instability, looking at consumer meaning-making and self-identity transformation processes during an extended economic transition in the context of the post 2008 Greek financial crisis.