Senior Lecturer in Psychology, Anglia Ruskin University
Dr Magdalena Zawisza is a Senior Lecturer at Anglia Ruskin University, Cambridge and obtained her PhD from Royal Holloway, University of London. She studies social (including gender) issues surrounding advertising, brand image and consumer behaviour as well as implicit and explicit stereotyping, attitudes and prejudice - including changes of (gender) attitudes and stereotypes over time and across cultures.
She is a co-editor of The Routledge International Handbook of Consumer Psychology, an editor of MediaMatters Facebook page as well as a Programme Leader for MSc Consumer Psychology. She employs her expertise in her Research Consultancy Insights Brand, Advertising & Society. Her research is highly relevant to advertisers, marketers, private and government bodies as well as charitable organisations concerned with diversity and equality.
Why do so many women oppose feminism? A psychologist explains
Oct 26, 2016 09:52 am UTC| Life Insights & Views
Just when you thought sexism was a thing of the past, revelations about Donald Trump bragging about groping women hit the news. Yet only 13 per cent of female Republicans think he should stop campaigning for the...