Associate Professor of Marketing, Carleton University
I am an associate professor of at Carleton University. My research focuses on consumer experiences and how they are mediated, impacted, and shaped through digital media. I also conduct research on marketers and how they behave and enact their roles within organizations.

How marketing classes can rescue ‘ugly produce’ from becoming food waste
Apr 25, 2024 06:03 am UTC| Insights & Views Business
At a time of rising food costs and growing food insecurity, a large percentage of food grown for consumption never reaches our tables. Indeed, some estimates suggest that approximately 40 per cent of fruits and...
After the Iran war, Persian Gulf nations face tough decisions on the US – a former diplomat explains