An EconoTimes perspective

Kim Watts

Senior Lecturer in Marketing (Strategic Marketing and Business-to-Business Marketing), University of Bath

Senior Lecturer in Marketing (Strategic Marketing and Business-to-Business Marketing), University of Bath I teach Contemporary Marketing Theory and Application to full-time and Executive MBA students, Business-to-Business marketing to final-year undergraduates, and Strategic Marketing at the post-graduate level. My teaching researches and embeds the use of Generative AI and Large Language models in teaching, learning, assessment, and feedback. As well as developing experiential learning through authentic assessment practices. My research interests are Customer inspiration, technology use and shopper behaviour.