Senior Lecturer in Media, Sheffield Hallam University
I am a Senior Lecturer in Media and the Course Leader for BAHons (Media). I am currently teaching multiple modules for BA(Hons) Media and MA in Global Communication and Media.
My research focuses on cultural and technical aspects of social media including influencers, platforms, content, audience, participatory culture and algorithmic networks. My current research focuses on YouTube video networks, audience engagement with YouTubers, and gamification elements on online streaming apps.
I was awarded a PhD in Digital Media and Communication, and an MSc in Design and Digital Media (with Distinction) both at the University of Edinburgh.