An EconoTimes perspective

Catherine Jane Archer

Senior Lecturer, Communication, Edith Cowan University

Senior Lecturer, Communication, Edith Cowan University I am a researcher and senior lecturer specialising in social media and strategic communication at Edith Cowan University. My current research interests include social media, particularly related to families and health, with a complementary focus on social media influencer relations and ethics, and the blurring of lines between media, marketing, public relations and communication. Before working in academia, I had more than 15 years in industry, in services marketing, media and communication. I have recently joined the ARC Centre of Excellence for the Digital Child as an associate investigator.