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Shona Bettany

Shona Bettany

Professor of Marketing, School of Business, Education and Law, University of Huddersfield
I am a Professor of Marketing with 20+ years experience of marketing teaching, research and enterprise. I have published and presented internationally over that time on consumer research and consumer trends but my research skills are transferable across a range of contexts and questions that require an in-depth qualitative answer. I am a consumer ethnographer, focussing on consumer culture in all its guises but more specifically on material-semiotic approaches to consumption. These approaches have illuminated such topics as gender and sexuality, consumer resilience, contemporary family consumption and animal-human relations. I have completed funded research projects for ESRC, Leverhulme, and Innovate UK. My publications can be read in Sociology, European Journal of Marketing, Gender, Work and Organisation, Marketing Letters, Journal of Business Research, Marketing Theory, Journal of Business & Industrial Marketing, Consumption, Markets and Culture, Advances in Consumer Research, and Journal of Marketing Management.

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Economy

Bessent Urges G7 to Strengthen Iran Sanctions Amid U.S.-China Talks

U.S. Treasury Secretary Scott Bessent announced on Monday that he plans to encourage G7 finance ministers to strengthen and maintain a coordinated sanctions regime aimed at cutting off funding tied to Irans military...

ECB’s Nagel Says Central Banks Can Do More to Support Markets Amid Inflation Concerns

Joachim Nagel, head of Germanys central bank, said on Monday that global central banks still have significant tools available to stabilize financial markets and restore investor confidence. Speaking ahead of a Group of...

Dollar Holds Strong as Iran Conflict and China Slowdown Shake Global Markets

The U.S. dollar eased slightly on Monday after posting strong gains last week, as investors continued to react to rising geopolitical tensions in the Middle East and concerns over inflation. Despite the minor decline, the...

Global Companies Face $25 Billion Blow From U.S.-Israel Iran Conflict

The ongoing U.S.-Israeli conflict with Iran has already inflicted more than $25 billion in losses on companies worldwide, with costs expected to rise further as energy prices surge and supply chains remain disrupted. A...

Thailand Economy Grows 2.8% in Q1 2026, Beating Market Expectations

Thailands economy recorded stronger-than-expected growth in the first quarter of 2026, supported by higher government spending, rising investment, and solid export performance. Official data released Monday by the National...

Politics

Rick Fox Appointed to Bahamian Senate After Election Loss

Former NBA champion Rick Fox has officially joined the Bahamian Senate after being appointed by the opposition Free National Movement (FNM). The announcement came shortly after Fox failed in his campaign to secure a seat...

Trump-Backed “Rededicate 250” Event Sparks Debate Over Religion and Politics in America

A major faith-based event supported by the Trump administration drew thousands of attendees on Sunday, celebrating Americas religious heritage while also triggering criticism over church-state separation and lack of...

Samsung Faces Major Strike Threat as Union Restarts Pay Talks

Samsung Electronics and its South Korean labor union resumed government-mediated wage negotiations on Monday in an effort to prevent a large-scale strike that could disrupt the global semiconductor supply chain. The...

G7 Finance Ministers Meet in Paris Amid Global Trade and Economic Tensions

Finance ministers from the G7 nations gathered in Paris on Monday to address rising global economic tensions, supply chain risks, and critical mineral dependence as geopolitical divisions continue to challenge the groups...

Cuba Denies U.S. Drone Threat Claims Amid Rising Tensions

Cuban Foreign Minister Bruno Rodriguez has rejected accusations that Cuba is preparing military aggression against the United States, calling the allegations a fraudulent case designed to justify tougher economic sanctions...

Science

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

NASA Artemis II: First Crewed Moon Mission Since Apollo Takes Four Astronauts on 10-Day Lunar Journey

NASAs Artemis II mission launched Wednesday, marking humanitys return to crewed lunar exploration for the first time since the Apollo era. Carrying four astronauts aboard the Orion spacecraft, this historic 10-day mission...

NASA's Artemis II Mission: First Crewed Lunar Journey Since Apollo

NASAs Artemis II mission launched Wednesday, marking humanitys return to crewed lunar exploration for the first time since the Apollo era. Carrying four astronauts aboard the Orion spacecraft, this historic 10-day mission...

NASA's Artemis II Crew Arrives in Florida for Historic Moon Mission

The four astronauts chosen for NASAs Artemis II mission have touched down at Kennedy Space Center in Florida, marking the beginning of final launch preparations for the first crewed lunar journey in over 50 years. NASA...

Technology

Anthropic to Brief Financial Stability Board on AI-Driven Cyber Risks

Artificial intelligence startup Anthropic is preparing to discuss potential cyber vulnerabilities in the global financial system linked to its latest AI model, Mythos, with members of the Financial Stability Board (FSB),...

TSMC Stake Sale Sends Vanguard Semiconductor Shares Lower

Shares of Vanguard International Semiconductor (TWO:5347) dropped sharply on Monday after Taiwan Semiconductor Manufacturing Company (TSMC) announced plans to reduce its ownership stake in the chipmaker. Vanguard shares...

CXMT Forecasts Record Revenue Growth as Global DRAM Prices Surge

Changxin Memory Technologies (CXMT), Chinas leading memory chip manufacturer, expects first-half revenue to climb between 110 billion yuan and 120 billion yuan ($17.62 billion), according to its updated IPO prospectus. The...

China vs U.S. AI Race Shifts Toward Robotics and Manufacturing Power in 2026

The global competition for artificial intelligence dominance is no longer driven solely by computing power and advanced chips. A new Alpine Macro report released on May 12, 2026, argues that industrial scale, manufacturing...

Samsung Union Talks Enter Final Stage as Strike Threat Looms

Samsung Electronics and its largest labor union are set to resume critical wage negotiations on Monday as both sides race to prevent a major strike that could disrupt South Koreas economy and global semiconductor supply...
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