An EconoTimes perspective

Kaye Chan

Senior Lecturer in Marketing, University of Technology Sydney

Senior Lecturer in Marketing, University of Technology Sydney Dr Kaye Chan is a Senior Lecturer of Marketing at the University of Technology Sydney. She holds a bachelor's degree in Science, a Master's degree in marketing, and a PhD in marketing, all from the University of New South Wales. Kaye previously worked in industry for over a decade, where she has a proven track record in managing brand portfolios, launching new products, and associated communication and engagement with a range of stakeholders. Her research interests focus on data analysis to address issues faced in society, media and advertising in the online environment, and how marketing communications can be used to influence and change behaviour.