Heikki Karjaluoto

Professor of Marketing, University of Jyväskylä
Dr. Heikki Karjaluoto, Professor of Marketing, got his Doctoral degree in Marketing in 2002 from the University of Jyväskylä. Karjaluoto has published extensively on digital business in marketing and information system journals and is the author of several books. He has collaborated with several researchers both in Finland and abroad and actively co-operates with Finnish companies in joint research and development projects.

He has won numerous research and teaching awards including five Awards from International Journal of Information Management (Top 25 Most Cited Articles in 2021 out of all the papers published in the journal's history & during that year; Top 10 Articles Receiving Social Media Attention in 2021 out of all the papers published in the journal's history; Top 10 Most Downloaded Articles in 2021 out of all the papers published in the journal's history & during the same year); Three Highly Commended Paper Awards (from Journal of Systems & Information Technology, 2020; Journal of Product & Brand Management, 2018 and Marketing Intelligence & Planning, 2013), Outstanding Article Award (2019) from Industrial Marketing Management, Best Paper Award (2017) from Industrial Marketing Management, Mobile Marketing Academic of the Year (in 2007 by the Mobile Marketing Association) award, Best Teacher award (2008, 2009 and 2015 by the student union Pörssi, the School of Business and Economics, University of Jyväskylä) and Educator of the Year 2014 award by Oulu Business School Executive Education.

Karjaluoto is the leader of the Digital Marketing and Communication (DMC) research group. His research interests include marketing communications, digital marketing, industrial marketing and customer value. Previous publications have appeared in the Business Strategy and the Environment, Computers in Human Behavior, European Journal of Marketing, Electronic Markets, Journal of Business Research, Industrial Marketing Management, International Journal of Information Management, Internet Research, Journal of Business & Industrial Marketing, Journal of Economic Psychology, Journal of Service Management; Journal of Travel Research, Telecommunications Policy, Telematics & Informatics, among others.