An EconoTimes perspective

Abhisek Kuanr

Lecturer in Marketing, University of Essex

Lecturer in Marketing, University of Essex Dr Abhisek Kuanr is a Lecturer (Assistant Professor) in Marketing at Essex Business School. Before joining EBS, he worked as an Assistant Professor, Marketing at the Jindal Global Business School, India. He also has more than 15 years of Industry experience working as a sales and marketing professional. His research interests have revolved around consumer behaviour, anti-consumption and influencer marketing. His work thereby includes the pursuit of determinants of anti-consumption behaviours, drawn from a diverse set of psychology, sociology, and marketing theories. His work has been published in leading journals such as Psychology & Marketing, Journal of Consumer Behaviour, and International Journal of Information Management Data Insights.