An EconoTimes perspective

Amy Errmann

Senior Lecturer, Marketing & International Business, Auckland University of Technology

Senior Lecturer, Marketing & International Business, Auckland University of Technology My background includes 3+ years of lecturer experience and 10+ years of industry experience in brand marketing and consumer research in consumer-packaged goods, government, and non-profit sectors. As an academic, my aim is social impact (sustainability and consumer well-being)—I explore this through understanding the psychology of consumers, with a focus on implications that inform social impact strategies for products, brands, and digital marketing.