An EconoTimes perspective

Hoorsana Damavandi

Assistant Professor of Marketing, University of Tennessee

Assistant Professor of Marketing, University of Tennessee Dr. Hoorsana Damavandi is an Assistant Professor of Marketing at University of Tennessee's Haslam College of Business. She has a Ph.D. in Marketing from Ivey Business School, Western University, specializing in quantitative marketing strategy. Hoorsana is primarily interested in phenomenon-driven research that is inspired by and speaks to the problems and opportunities that interest business managers. Broadly, her work centers around understanding how firms deal with adversity in their upstream and downstream relationships. She works on the substantive areas related to product quality failures and price increases, and uses econometrics, spatial and network analysis, machine learning, and experiments in her research.